Have A Leverage Over Your Business With A Refined Email Marketing

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Image Source: bit.ly/1sQ1T1F

Email communication can be reckoned as one of the most favored communication media in present times, especially in the contemporary business scenario. Online marketers go with emails to perform their marketing errands. Of late, this direct marketing medium has been yielding higher benefits to the marketers and that is the reason why most online marketers abide by emailing.

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Image Source: bit.ly/1Fp5b0Z

Email Marketing & It’s Mighty Presence

Well what is Email Marketing? A robust communication that serves the purpose of direct marketing by means of electronic mail is all about email marketing.

The strong presence of email on the marketing arena is primarily because of its ability to cut the cost and lessen the time-consumption by a mile. In this context Jack Sturn, senior vice president of 4Cite, cited,

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Image Source: linkd.in/1t4dkEh

  –“Marketers are finding email marketing to be profitable as far as ROI,”–

Further explaining his view on the growth of email marketing, he commented that, the cost of putting a catalog in a mailbox is 50 cents, while sending an email at a penny or two makes the channel both cost effective and improves the chance of sale.

According to “E-Commerce Customer Acquisition Snapshot” this distinguished marketing medium grew from 0.88% of customers acquired in 2009 to 6.84% in 2013. Between 2011 and 2012, the numbers elevated from 2.64% to 5.34%, according to the report.

Besides, emailing has surfaced as an ideal way to reach among the clients spanning all over the world. However, there have been certain instances when marketers were not able to draw appropriate and desired benefits from email marketing. Hence there are some simple rules that have always been proved to be instrumental in deriving excellent results in your ROI.

    • Image Source: bit.ly/1rmHzji

      Image Source: bit.ly/1rmHzji

      Send Emails At Specific Times of the Day

You must understand that there are specific times in a day when people will have access to the mail that you send. You must also be aware of the various time zones around the world and the hours that the people devote to working in their respective offices.

Make sure to send them the emails at 9 in the morning since that is the time when people sit down to work and they come refreshed and energized for a new day of hard labor.

You can also send emails at 3pm or 4pm when the peak hour is over and it is time to tie loose ends and conclude for the day in a few hours. The clients and customers can prepare a new day’s agenda if you send them mail at this hour.

    • Keep The Content Brief But Informative

The content of your mail should not be too long. Brevity and relevance are two things that people seek so that they can accommodate whatever is required in a limited time.

The subject line should also be very terse so that it highlights the focal points of the body of the email.

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Image Source: bit.ly/1FpscRs

    • Maintain The Interest Of The Reader

You should be able to make the reader curious to gain more information. You should present the fact that you value the emotions of customers.

    • Limit The Number Of Emails That You Send

Make sure that you don’t send a single recipient an infinite number of emails in a single day. It would confuse the receiver and would create a bad impression about your company.

  • Edit And Check Your Email Before You Send It

Make sure that the content is checked and edited before you send it to a customer. Don’t leave the unsubscribe option on top of the mail. Make sure that you forward your mail to many receivers. That ensures that your mail is genuine. Try to mix pictures and written information to give people an idea about anything that you would like to introduce to them.

But There are Pitfalls Too 

It is now quiet proven that email marketing is vastly used these days because half the world has gone online. We are mostly connected to the world through the internet. That is exactly why most email marketing campaigns are useful in reaching out to the masses.

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Image Source: bit.ly/1wf77Eg

However, email marketing too has its pitfalls. Mostly, what happens is that, due to unreliable mail servers, the emails that are sent out to clients and customers do not reach them. That is why, companies using the email marketing strategy, should always depend on an SMTP or Simple Mail Transfer Protocol servers for the outgoing mail facilities. These mail servers are highly reliable.

What To Say Finally

If you can follow and implement all these simple changes into your marketing scheme, then the rest is assured. People will truly appreciate your emails and their responses will be positive.

If you have any ideas that you would like to share with us then feel free to write to us.

Article Source: bit.ly/1oH5Gwp, bit.ly/1olHJNb

Digital Revolution: Opening New Avenues For Marketing

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Image Source: bit.ly/ZfhXhr

Is marketing undergoing a change in this digital age? Well it seems so. As we spend increasing amounts of time on smartphones, tablets and laptops, different brands are striving to develop campaigns that cater to all these devices and prove effective across e-commerce, display advertising and social media.

Get Real-Time Interaction 

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Image Courtesy: bit.ly/1hh6Zga

As a result of technological advancements, now brands can communicate and interact with their consumers in real-time through their mobile apps and websites. This has been a driving force in modifying the essence of marketing. Today’s marketing teams need to find the perfect blend of merging the creative side of tapping into consumers’ minds and the technical aspect of analytics, digital engineering and data. However, it is true that both areas do not necessarily mix well all the time. It can be a challenging task to get your technical staff to work in accordance with your creative marketing team.

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Image Source: bit.ly/1vSP0EO

Merging Technology & Marketing

So what can this merger of marketing and technology do for your marketers? Let’s see….Marketing is primarily focused on understanding the motivations of your target audience and utilizing this information to develop successful campaigns for promoting your brand and enticing potential consumers to buy your product or service. It is rather an intuitive and creative process. However, the technology your team uses to achieve this objective requires specific skills in computing, statistics and mathematics. The key is in making these 2 areas work together.

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Image Source: bit.ly/1o0MT0M

Tanya Cordrey, Chief Digital Officer at Guardian News and Media, said “Where marketing hasn’t changed is the creativity and the passion from brands that have really helped build loyalty and emotion. Those things you still need, but almost all aspects of marketing have changed very dramatically.”

Increasing Reach, Relevance & Speed

Technology has efficiently transformed 3 specific areas of marketing, namely reach, relevance and speed of campaigns. The relevancy of a marketing campaign has been especially enhanced in this digital age. Now you can target your messages to specific groups with the precision of an ace sniper and offer your target audience relevant content.

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Image Source: bit.ly/1vOyzsh

Moreover, technology has also greatly increased the speed and reach of various campaigns. You can now easily and instantly reach your consumers through various online platforms like news websites, YouTube, Facebook, mobile apps etc. Mark Singleton, Sportsbook Marketing Head at Paddy Power, said “If you come up with that nugget of an idea, you’ve now got such reach that you can expand that and get tremendous coverage just from a little niche idea.”

Upgrade Yourself

So if you are a marketer, then it’s about time that you upgrade your skills and update yourself in order to take advantage of these highly relevant and fast-paced marketing campaigns via the digital tools available. You will need to create a solid team with your marketers, technical staff as well as social media professionals and web developers.

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Image Source: bit.ly/1vZZPmr

According to Charles Wells, Chief Marketing Officer of JustGiving, in the future marketers will have to merge creative and marketing skills with a real understanding of technology. He said “The biggest challenge for the marketer of the future isn’t how do I get skilled up, but how do I get to fit into this machine and which cog am I going to try and be?”

Balance Technology & Creativity

So if you want to make the most of the scenario and get the best of both worlds, then you need to find a balance where both creativity and technology will enable you to develop and advanced marketing campaign. Lisa Bridgett of Net-a-Porter, summed up by saying “The real stars are the ones who can balance a passion for technology, data, fashion and creativity at the same time.”

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Image Source: bit.ly/1vOz6dI

How do you think technology is changing your marketing campaign? Do you use digital tools to increase the efficiency of your campaigns? Feel free to share your views and opinions by commenting below.

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How Influential Are Transactional and Marketing Emails?

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Image Source: bit.ly/1COnrPc

Emails are sent to individuals on the basis of some future action. You sign up whenever you visit a website of your choice. You immediately receive an email.

The moments when such mails are sent to you are when you require email address confirmations, password resets, purchase receipts, “thank you for [some action]”,account balance updates, weekly manifests, auto-responders, support requests, cart abandonment and monthly invoices.

-Source: bit.ly/1Ejm4Kf

What are the benefits of sending these kinds of emails through such a provider?

Email marketing is an essential tool for small businesses that want to send regular marketing messages. One of the benefits is that it’s fast and cheap. It allows sophisticated opportunities to target messages to the right people at the right time and bring in serious business.

There are no hassles for the end-users as they only need to type their email and send it

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Image Source: bit.ly/1tr4nzF

to the recipient’s email address. If you send emails through smtp providers you make the electronic communication simple and not complicated.

Mail messages may be sent easily and quickly.

The server will always try to re-send the same email until the transmission becomes successful. So it is highly reliable.

These servers are maintained locally and may be configured to exclusively handle very important and sensitive email messages.

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What points should be kept in mind while sending these emails?

You should be able to understand what the customer likes or dislikes and their values. You should sound convincing but if you are too forward while advertising, you might scare your customer away. There should be sincerity in your words.

How should you follow up after communicating with a customer?

You should send a confirmation email and the best way to communicate would be to use an SMTP provider.

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Image Source: nyti.ms/1rQVJMP

The reasons why it is favored is because it is specialized in sending newsletters, it increases your deliverability rate dramatically, it can avoid being labelled as “spam” or blocked completely which is quite common and you have no daily limits set by your host. It is so easy to send emails through smtp providers.

-Source: bit.ly/1n8LpAR

Make sure your transactional emails are written appropriately. You must ensure that promotions are not mentioned in the subject lines so they get past spam filters.

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Image Source: bit.ly/1n8XINA

So you have seen how beneficial the SMTP provider is and how you can win the attention of the customers with the emails. If you have any questions, feel free to leave your comments below.

Fine-Tune Your Strategies & Drive An Effective Email Marketing Campaign

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Image Source: bit.ly/1mHGwyQ

Is your email marketing campaign effective? Are you taking full advantage of emails to reach your target audience? I am sure you know that email is among the most efficient channels available for marketers to promote their business. Since its initiation we have used emails to connect with customers and spread brand awareness. However, it can be a very challenging task as well. The truth is nowadays our inboxes are overflowing with various kinds of messages- personal, professional and promotional as well.

How Can You Ensure That Your Email Stands Out?

There are several factors that drive an effective email marketing campaign. First and foremost you have to make sure that the content of your email is interesting and compelling. This will ensure that your target audience will not only open and read your mails, but they will also engage.

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Image Source: bit.ly/1wIRHrq

When your email marketing is effective, it will encourage trust and loyalty among your customers, increase brand recognition and boost revenue. Having the right email marketing campaign will enable you to achieve your goal of turning your target audience into paying customers.

How Can You Achieve This?

Let me be honest with you…this is not an easy task. However some small adjustments can be made to increase efficiency. The best way for you as a marketer is to merge different proven strategies. You should focus on creating better content and developing an enhanced contact list to send emails to the right people.

Here I have listed the 4 most effective ways to make your email marketing campaign stronger-

Locate Subscribers Online

Being a marketer, you should know that the best possible source of getting better and

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Image Source: bit.ly/ZbIA7J

more email subscribers is through your website. Whenever a user visits your web portal, then by default that person is interested in the products or services offered by your business. So it is wise to ask your visitors to subscribe. Eventually these people will transform into your most competent leads.

Innovative Acquisition Strategies

There are numerous creative ways through which you can enlist new email recipients effectively. I would suggest that you also use resources like directories of co-registration vendors and external email lists. You can also try out pay-per-click offerings like the ones you can find on Google.

Simple And Clear-Cut Emails

I believe one of the best ways to tweak your email marketing efforts is by keeping the content of your messages simple and basic. When you add decorated fonts and fancy graphics, you readers will understand that the content is meant for promotional purposes. Trying too hard will not help you get the desired results. Just keep it simple.

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Image Source: bit.ly/1uCfveY

Add Your Personal Touch

Do you want your emails to look like spam from a business or do you wish your

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Image Source: bit.ly/1pbqQPC

messages to look genuine? In case you pick the latter, which I am sure you will, then make sure you add some personal touch in your email as it can take you a long way. Just by using the real name of the recipients or by including some minor details related to them, you can show that you are authentic and you care.

These minor adjustments can make a huge difference in your email marketing campaign. I must say that this list is not comprehensive and you can find many more strategies out there. But if you apply these tips properly then it will surely help you achieve your targets.

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Image Source: bit.ly/1skJDyS

If you want to know more about email marketing strategies or if you wish to add your own list, then feel free to comment below. I would love to hear from you.

Article Source: bit.ly/1DvCO0o, bit.ly/1uUGO6D

11 Tips To Optimise Your Email Marketing Success

Do you know your email has thrice as many users as Twitter and Facebook combined? Email marketing should be one of the key strategies of your company’s marketing plan as it reaches almost 2.9 billion users. Email can be highly beneficial in terms of customer acquisition and retention.

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Image Source: bit.ly/1s0IWe4

So to help you out, here I have listed 11 outstanding tips that will enable you to use email marketing in the best way possible-

Right Message To The Right person

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Image Source: bit.ly/YFHtgl

The fact is all the emails you send cannot be relevant for each of the users in your database. Hence it is important that you divide your database into different categories and groups and develop tailored email campaigns for each category. You also need to find out which days and times for sending email are most effective for you.

Understand Your Aims

Identify and understand the aim of your email campaign. Make sure that these goals are measurable and specific. You also need to design your call-to-action accordingly.

Offer Valuable Information

Image Source: clickmail.com

Image Source: clickmail.com

Apart from making sure that your email helps you to accomplish your goal, you must ensure that the email content offers value to the recipients. Focus on the “What’s in it for me?” question when developing content.

Add Call-To-Action

Make sure that your email includes a persuasive and clear Call-To-Action. It should encourage recipients to take the desired action like calling a given number or signing up for free registration etc.

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Image Courtesy: bit.ly/1hh6Zga

A Convincing Subject Line Is Must

Let’s face it, the subject line of your email will determine if majority of the recipients will open the email or not. It is of utmost importance as this is the first thing your recipients will read. Keep it short and simple to have an efficient subject line.

Don’t Use Spam-Trigger Words

It is best to ignore those words which might make spam filters to pick up your email. Moreover avoid all CAPS and exclamation marks in the subject line.

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Image Source: bit.ly/XbSIMh

Add Social Media Share Buttons

You will surely miss out on a lot of potential new business opportunities if you don’t provide your email recipients the scope to share the email on social media. By including social share buttons in your email templates, you can have the potential to reach thousands of individuals to whom you don’t have access to.

Make Your Email Striking

Creating a striking, remarkable and well formatted email is crucial. You can do this by adding images, bullet points and using text with short paragraphs. Make sure your email is interesting to your contacts.

Mobile-Friendly Email

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Image Source: bit.ly/1pdNuGp

Optimize your email for smartphones and tablets as most people nowadays check their emails on these devices. Use only one call-to-action, single column template, large text and being to the point will help in developing a mobile-friendly email.

Track Your Results

Find out how effective your email was by tracking the metrics such as click-through rate and open rate. You can get campaign reports and essential data by using a powerful CRM. You can also use Google URL builder to include trackable links in your email. This will enable you to check clicks and conversions through Google Analytics.

Optimise With A/B Split Testing

A/B split tests allows you to send one variation of your email to 50% of your contacts; while the other 50% receives another variation of your email. A/B split testing is undoubtedly an excellent way to boost the performance and effectiveness of your email campaigns.

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Image Source: bit.ly/1BAPWzo

So there you have it…my top 11 tips for making your email marketing campaigns successful and get results. If you wish to add some more tips to this list, then simply comment below. We would love to hear your views and opinions.

Article Source: huff.to/1pGsNrz

Configure SMTP on your iPad to Send out Email without any Hassle

With the advent of technology, a number of communication devices have come up in the market. More and more people these days prefer to use iPad for personal and professional communication purposes as well. If iPad is one of the most used devices, Simple Mail Transfer Protocol is trusted by many for its hassle free and quick email delivery services.

By configuring SMTP on your iPad, you can make sure that emails are delivered on time and without any kind of hassle. In order to make your iPad mail client function and accurately deliver the emails, you should configure its SMTP settings.

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                         Image Source: bit.ly/RjNMlP

It is not surprising that iPad is being touted as one of the best tools for sending emails on the go. With great design and practicality, this device is excellent for the purpose of sending emails. However, you should remember the fact that normal SMTP server with your Hotmail or Gmail account needs to be configured every time internet connection is changed.

So, in order to keep away from such problem, you must switch to a professional SMTP service that is compatible with any type of ISP that makes it ideal to check the inbox on your iPad even while travelling.

Take a look at the steps that you need to follow while setting up an SMTP for your iPad

  • Select the option “Settings > Mail, Contacts, Calendars”
  • Provide the email account that you would use for sending emails, or you can also add a new one
  • Select SMTP under the Outgoing Mail Server option
  • Select Add Server, where you will need to provide host name, username and password
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                                               Image Source: bit.ly/1o1Xp65

  • You should provide following information:

Host name – You need to feed in the name of your SMTP server. If you do not know it, you can check the list of outgoing server parameters

Username – You need to fill in the email address through which you will send emails

Password – You can give the password of your choice

  • Once all the information has been given, iPad verifies your SMTP and then the details screen returns in front of you. Here, you need to select the Primary server and fill in the remaining specifications.

Server – Set “ON”

Use SSL – You need to set it off unless the SSL mode on your SMTP server is enabled

Authentication – You have to tap on it and select “Password” and enter your password

Server Port – Though default port is 25, but some ISPs do not use it because of the spam threat. So, you have the option to set another port

  • Now, click on done and start sending out emails

Outgoing SMTP server is now configured on your iPad. Now, you can send hassle free emails with the help of outgoing SMTP mail server. You can contact some professional SMTP service providers and avail their quality services.