Email Marketing Strategies help Small Businesses reach Great Heights

Image Courtesy: bit.ly/1mCIKP5

                                     Image Courtesy: bit.ly/1mCIKP5

Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.

Affordability

Image Courtesy: bit.ly/1hh6Zga

               Image Courtesy: bit.ly/1hh6Zga

If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

Image Courtesy: bit.ly/1hh6Zga

        Image Courtesy: bit.ly/1hh6Zga

Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

Image Courtesy: bit.ly/1jtxzUd

        Image Courtesy: bit.ly/1jtxzUd

When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.

Facebook’s Paper Lets You Read Brilliant Contents with Lots of Likes, on Mobile

Image Courtesy: bit.ly/1bx1OHu

                                           Image Courtesy: bit.ly/1bx1OHu

Some great contents are missed because people have not subscribed to the right sources. Facebook plans to bring you a chance to go through every important app with Paper, an individual iOS news reader app. A few days ago, the social media giant revealed this app, which is aimed at delivering human and algorithm-curated photos and articles in different categories, such as Tech, LOL, and Pop Culture. Facebook is going to celebrate its 10th birthday on February 4th, and the Paper is scheduled to be launched a day before on February 3rd.

Paper is the first app coming out of Facebook Creative Labs, an initiative to allow Facebook’s small teams come up with individual mobile experiences, similar to any active startups. Mark Zuckerberg, on the announcement date, discussed the strategy of conquering mobile with plenty of single-purpose experiences, and not stuffing more functionality into the core app of Facebook. The Facebook Creative Labs are just carrying out the strategy of Zuckerberg.

Facebook is officially launching Paper with a feature tour, blog post, and the vision video, which is embedded below.

How Paper Works?

Mark Zuckerberg has a desire to make Facebook modern day’s newspaper and Paper is the right step taken in this direction.

As soon as Paper is downloaded on your mobile phone, a virtual interface for the News Feed greets you. While videos and big photos are shown on the top half, status updates and link stories find a place at the bottom half. To browse through stories, you can swipe from right to left. A wonderful animation takes up the full screen and videos auto-play by tapping once. To return to the Paper feed, pinch the story and it folds back.

To make the contents really interesting, you can add “sections”, such as Score (sports), Cute (Buzzfeed-style lovely animals), Headline (world news), Planet (sustainability and earth porn), Exposure (photography), Ideas (intellectual themes), Enterprise (business).

Stories are picked by Human Editors

Image Courtesy: bit.ly/1imZULf

             Image Courtesy: bit.ly/1imZULf

Stories in each section is selected by the human editors of Facebook and influenced by the Paper algorithm publicly posted to Facebook by a blogger, public figure, or publication. This app also allows you to share your own stories.

Usually, on Facebook, people see posts from friends and subscribed pages, but Paper has been created to surprise you with a traditional newspaper experience on mobile. If you have missed a public content with lots of likes or that Paper editor considers as brilliant, Paper will bring the content to you.

Innovation is the key to success for Facebook. With this new app, Paper, the social media giant is trying to attract the new users and content creators, who had started ditching Facebook recently. If Paper tastes success, it will surely steal thunder from micro-blogging services.

Gaming in 2014 can set a New Trend in Education

With time, the meaning of education is gradually changing. For years, books, pens and blackboards have acted as the major components in providing education to students and career professionals. Now, it is technology that is driving new age learners towards gathering new learning experiences that have never been achieved in the classrooms. In fact, teachers are now making students play games in order to enhance their creative skills and intelligence, and this is giving virtual education a new meaning and significance.

Image Courtesy: cnn.it/1n1SVdH

                                    Image Courtesy: cnn.it/1n1SVdH

Gaming Innovations in 2013

2013 has witnessed a wide range of gaming resources like the Xbox One, the PlayStation 4 and Ouya Consoles in order to inject creativity in the world of gaming for online learners. According to Ken Levine, who is the creative director of Irrational Games, the introduction of these incredible gaming gadgets in 2013 has left experts with a question as how these gaming resources will bring changes in the learning ambiance.

Supporting this context, Levine said, “Being in gaming is like being in music in the ’60s, but there’s a new British invasion like every three years. I think disruption is generally a good thing. It keeps us on our toes as developers and usually yields dividends for gamers.” On the other hand, the managing director of Ubisoft Mobile, Jean-Michel Detoc said that the mobile industry has performed with absolute consistency for the last 5 years and 2014 will similarly be no exception.

2014 to bring ‘Freemium’ Pricing on Games

Detoc anticipates that the mobile trends in 2013 will move towards investing more time in playing games on digital devices in 2014. In fact, many games will include ‘freemium’ pricing since they would be allowed to run on smart televisions, smartwatches and all new devices. In fact, the concept of freemium pricing will undergo steady growth in 2014. Spike TV’s host, Geoff Keighley said that 2014 will known to be a massive year for the gaming industry.

2014 – a Monumental year for Game Lovers

With the rapid growth in the installation base of PS4 and Xbox One, more new games would be introduced and designed in such a manner that can run swiftly on modernised hardware systems. New franchises like Destiny and Titanfall are now being anticipated to excite game lovers to a good extent. Geoff in this respect said, “2014 will be a monumental year for the gaming industry. Both the Xbox One and PS4 will continue to grow their install base, and we will begin to see more games built specifically to take advantage of the next generation hardware.”

Gaming will bring New Learning Experiences

According to Maingear’s CEO and founder, Wallace Santos, 2014 is going to bring some amazing technologies for gaming professionals. Where NVIDIA and AMD are bringing super fast gaming processors with high graphics, game lovers are surely expecting surprises this year.

Owing to such wonderful gaming applications, it seems that individuals who have been planning to take up fulltime courses for higher studies are now getting diverted towards enrolling in online courses. Now, if this keeps growing, students would take pleasure in not only studying but playing strategic games that would instead beautify their learning experiences. Gaming is definitely a growing trend in today’s world of digital education and it will keep inspiring new age learners to take more interest in their studies.

5 Manufacturers that are yet to update to Android 4.4

Image Courtesy: bit.ly/1mqNhyB

                                             Image Courtesy: bit.ly/1mqNhyB

The new Android 4.4 KitKat version has already made its presence felt on various devices like the Google Play Edition Line, Nexus Line, Moto G, the Droid line, Moto X and the HTC One Developers and unlocked version. Manufactures have already announced that they will update their devices to Android 4.4 KitKat. They say that it should be accomplished by the end of January.

Here are the names of the devices that will receive the updated version of the operating system in the year 2014.

Image Courtesy: bit.ly/1mqKDJs

                           Image Courtesy: bit.ly/1mqKDJs

LG

LG has not spoken much about their OS update to Android 4.4. However, there were rumors that the LG G2 had updated to the latest version of the OS in November or December, 2013 but they were dismissed and plans of releasing it early this year are on.

It appeared as if, LG had updated the OS onto the LG G2 devices, in South Korea, in December. But the rumors were not true and in turned out so that they had just released a few for an impromptu soak test. Very few owners received the update, about five percent. Updates should be available soon, in a few weeks. In Canada, the updates should roll out by March, but there is now news on updates in the US of A.

Image Courtesy: bit.ly/1dT8mAU

                        Image Courtesy: bit.ly/1dT8mAU

HTC

HTC has proven to be extremely transparent as manufacturers in present times. It has kept its users updated on the Android 4.4; the devices include the HTC One Google Play Edition, the Unlocked Model and the Developers Edition. The company is also letting us in on the models that haven’t yet been updated. They have affirmed that all the US models of the HTC One should receive the update by the last part of January, 2014. Lately, the company has also released an infographic showing the process of the update. Also, the company is adding to the Android 4.4, its very own branded software. Once the process is complete, the devices will go into testing. The HTC Droid DNA has plans of updating the OS by the month of March.

Image Courtesy: bit.ly/19MCHBH

                      Image Courtesy: bit.ly/19MCHBH

Samsung

Android updates for Samsung are still not certain as the manufacturer has not revealed any of its plans. The only Samsung device that is currently running on the Android 4.4 version is the Galaxy S4 Google Play Edition. According to rumors, the Galaxy Note 3 and Galaxy S4 are to update by the end of January. However, Samsung has not confirmed anything. Some rumors also say that the Note 3 has been running on the 4.4 version since November. Other devices that are supposedly being tested for updates are Galaxy S3 Mini, Galaxy S4 Mini, Galaxy Ace 3, Galaxy Fresh Galaxy Ace 2, Galaxy Fame, Galaxy Core and Galaxy S Advance.

Image Courtesy: bit.ly/1jmADnk

                        Image Courtesy: bit.ly/1jmADnk

Motorola

According to Motorola the devices that will receive updates on the Android 4.4 in 2014 are Motorola Atrix HD, Motorola Droid Razr M (Developer Edition), Motorola Electrify M, Motorola Droid Razr HD and Motorola Droid Razr Maxx HD. The devices that have updated to 4.4 are DROID Ultra, Moto G, DROID MAXX, Moto X and DROID Mini.

Image Courtesy: bit.ly/1hsHZVv

                       Image Courtesy: bit.ly/1hsHZVv

Sony

Sony is going to update some of their devices like Xperia ZL, Xperia Z Ultra, Xperia Z, Xperia Z1 and Xperia Tablet Z. Some of their devices have already updated to the 4.3 Jelly Bean version and the next updated is on the cards.

Most devices, smartphones, tablets and phablets, are definitely going to be updated to the Android 4.4 KitKat version soon in the year 2014. Gadget freaks just have to wait and see when these updates are made.

Achieve the Fruitful Email Marketing Results With Competent SMTP Server

Image Courtesy: bit.ly/1eEb8IH

                                   Image Courtesy: bit.ly/1eEb8IH

Are you facing troubles in proper delivery of your emails? If yes, make sure to correctly configure the outgoing email settings for the server. Many people relying on emails for their personal and professional commitments face similar hurdles but when checked, they are found to have configured the email setting wrongly. On many other circumstances, the fault lies with the server they have configured for outgoing emails.

Smooth email communication is a dream of most online marketers but often times they fail to live up to their dreams. The adverse circumstances while sending emails occur mainly due to unavailability of a strong and effective email sever. Simple Mail Transfer Protocol is considered as the most reliable and trustworthy email server to make sure that your dream of hassle free emailing comes true.

Whether you are a start-up or a big business organisation, email helps you always remain in touch with your clients. Installing SMTP as an outgoing email server offers you many advantages, some of which are being mentioned below.

Image Courtesy: bit.ly/1cM1y3d

Image Courtesy: bit.ly/1cM1y3d

Bulk Email Delivery Most email marketers prefer to send emails to their subscribers in bulk, as it offers them several advantages. Sending emails in bulk is not an easy task to do, as one has to keep watch on many things related to email sending. While other email servers do not provide assurance of strong IP server, SMTP does it with its expertise and latest technologies. Yes, sending bulk emails with the help of SMTP server is an out of the world experience for the email marketers. It also helps you save lots of time and money that could be invested in boosting other services of your organisation.

Image Courtesy: bit.ly/1hsDY3w

Image Courtesy: bit.ly/1hsDY3w

Reputation Building Just like in the real world, reputation of your business plays a key role in the development of your venture in online sector. But, for this, you need to avoid indulging in spamming. Always remember that the guidelines set up by the spam control are strict and even small negligence could trigger spamming through your emails. SMTP manages the IP to uplift your reputation in the online sector and assures successful email delivery every time you hit the send button.

Image Courtesy: bit.ly/1lyU0ZL

Image Courtesy: bit.ly/1lyU0ZL

Detailed Reporting The responsibility of email marketers’ does not end with sending emails. You need to keep track of the email sending reports and status updates. SMTP offers detailed reporting which leads to proper feedbacks from the recipients. With the help of this service, you would be able to know whether your email has been delivered, deferred, waiting in the queue, or something else. To go through the reporting details, you just need to access the control panel of your system.

Hence, SMTP is competent outgoing emails sever that makes sure that all your emails are properly delivered to the recipients. It offers several other benefits to the email marketers.

World’s Leading Companies Up for an Extensive Change in US Surveillance Law

The snooping leak by Edward Snowden has united world’s leading companies in their demand for an extensive change to the surveillance laws in US. They are urging the lawmakers to take a look on surveillance laws and an international ban on bulk data collection to help protect the trust of public in the internet and technology.

Image Credit: bit.ly/1gRk7rN

                                       Image Credit: bit.ly/1gRk7rN

In their sharp and stern reaction to the revelation made by National Security Agency whistleblower Edward Snowden, leading companies like Google, Facebook, LinkedIn, AOL, Apple, Microsoft, Yahoo and Twitter threw their weight behind radical reforms, which have already been proposed by Washington policymakers, in an open letter to Barack Obama.

The letter signed by the eight internet giants, based in USA, states, “The balance in many countries has tipped too far in favour of the state and away from the rights of the individual – rights that are enshrined in our constitution. This undermines the freedoms we all cherish. It’s time for change.” (Source: goo.gl/4eNZbR)

Most of the companies allege that disclosure has shaken the faith of common public in the internet and they are of the view that spy agencies are answerable for the ensuing threat to their business interests.
Brad Smith, Microsoft’s general counsel, says, “People won’t use technology they don’t trust. Governments have put this trust at risk, and governments need to help restore it.”

Marissa Mayer, the chief executive of Yahoo, says, “Recent revelations about government surveillance activities have shaken the trust of our users, and it is time for the United States government to act to restore the confidence of citizens around the world.” (Source: goo.gl/1zWY6X)

Silicon Valley was at first doubtful over the allegations on NSA made by Snowden but since more documentary evidence have surfaced, fears of commercial damages have stung its eight leading players. The documentary evidence shown by leading dailies and magazines provide details of western surveillance capabilities.

The letter further notes, “We understand that governments have a duty to protect their citizens. But this summer’s revelations highlighted the urgent need to reform government surveillance practices worldwide.” (Source: goo.gl/SL4gnF)

The group of companies is usually fiercely competitive but each one of them has joined hands to come up with a separate list of five “reform principles”. It is crucial for the key reformers in Congress to agree the NSA to no longer snoop on the data from individuals it does not have cause to suspect on terrorism.

The new list of principles suggests, “Governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of internet communications, need for the data in limited circumstances, users’ reasonable privacy interests, and the impact on trust in the internet.”

These companies are right in their demand of an international ban on snooping because it violates individuals’ privacy in the name of security concerns.

Cloud Hosting Company Launches new Technology

Image Credit: bit.ly/1iZfwbs

                                              Image Credit: bit.ly/1iZfwbs

Applications that are cloud based are extremely convenient as users can access them through mobile and web browser applications while the data and business software are stored at remote locations on servers. Cyber Host Pro is a company that specializes in Cloud Hosting and was also awarded the ‘Best Independent Technological Business 2013’. Their new top spec virtual server was launched on Friday, October 4. This server offers clients the latest in technology at extremely reasonable prices. These servers are hosted from a collocation data centre in Trafford Park, Manchester.

Image Credit: bit.ly/18F3Xzm

                            Image Credit: bit.ly/18F3Xzm

Every business needs to consider a safe and certified environment for hosting. Cyber Host Pro offers services like, asset protection, risk management and accelerated confidence in cloud operations. As cloud operations are intended to be dynamic, Cyber Host Pro offers these services to clients all around the world. This service can benefit almost anyone who is looking for a server that is cost effective and is highly advantageous. As the server starts on extremely low specifications, the auto scale of the company can automatically downgrade or upgrade the resources to the one that is required by them.

• The newly launched cloud server is incredibly similar to VPS as it is scalable. It also has additional advantages like

Image Credit: bit.ly/1dswpoa

               Image Credit: bit.ly/1dswpoa

• Auto Heal (if a Hypervisor was to sink, then another would notice it and boot the back up of the virtual server)

• Data replication for high availability (the virtual hard disk is on more than one SANs)

CDN (this will copy the website images of the company to over hundred of their partners around the world speeding up the website in every country)

“It is great to be able to offer one of the best servers available on the market. Our client base of over 50,000 websites already see the benefit of the investments we make in the latest technology, and we know that new technology like this is why so many companies are choosing to host with us. Not only is our technology a really attractive proposition for new customers looking for a safe and secure place to host, but also our prices are so affordable and competitive that we are better priced than 90% of hosting companies out there. With the range of hosting options we have, what more can a company want?” – Chris Danks, Director, Cyber Host Pro
(Source: goo.gl/20W28q)

Cyber Host Pro has also been recognized for the fast growth of their business as it has received an award for Best Independent Technology Business 2013. The company is riding high and is hoping to do well for the rest of the year and also in 2014.