11 Tips To Optimise Your Email Marketing Success

Do you know your email has thrice as many users as Twitter and Facebook combined? Email marketing should be one of the key strategies of your company’s marketing plan as it reaches almost 2.9 billion users. Email can be highly beneficial in terms of customer acquisition and retention.

Image Source: bit.ly/1s0IWe4

Image Source: bit.ly/1s0IWe4

So to help you out, here I have listed 11 outstanding tips that will enable you to use email marketing in the best way possible-

Right Message To The Right person

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Image Source: bit.ly/YFHtgl

The fact is all the emails you send cannot be relevant for each of the users in your database. Hence it is important that you divide your database into different categories and groups and develop tailored email campaigns for each category. You also need to find out which days and times for sending email are most effective for you.

Understand Your Aims

Identify and understand the aim of your email campaign. Make sure that these goals are measurable and specific. You also need to design your call-to-action accordingly.

Offer Valuable Information

Image Source: clickmail.com

Image Source: clickmail.com

Apart from making sure that your email helps you to accomplish your goal, you must ensure that the email content offers value to the recipients. Focus on the “What’s in it for me?” question when developing content.

Add Call-To-Action

Make sure that your email includes a persuasive and clear Call-To-Action. It should encourage recipients to take the desired action like calling a given number or signing up for free registration etc.

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Image Courtesy: bit.ly/1hh6Zga

A Convincing Subject Line Is Must

Let’s face it, the subject line of your email will determine if majority of the recipients will open the email or not. It is of utmost importance as this is the first thing your recipients will read. Keep it short and simple to have an efficient subject line.

Don’t Use Spam-Trigger Words

It is best to ignore those words which might make spam filters to pick up your email. Moreover avoid all CAPS and exclamation marks in the subject line.

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Image Source: bit.ly/XbSIMh

Add Social Media Share Buttons

You will surely miss out on a lot of potential new business opportunities if you don’t provide your email recipients the scope to share the email on social media. By including social share buttons in your email templates, you can have the potential to reach thousands of individuals to whom you don’t have access to.

Make Your Email Striking

Creating a striking, remarkable and well formatted email is crucial. You can do this by adding images, bullet points and using text with short paragraphs. Make sure your email is interesting to your contacts.

Mobile-Friendly Email

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Image Source: bit.ly/1pdNuGp

Optimize your email for smartphones and tablets as most people nowadays check their emails on these devices. Use only one call-to-action, single column template, large text and being to the point will help in developing a mobile-friendly email.

Track Your Results

Find out how effective your email was by tracking the metrics such as click-through rate and open rate. You can get campaign reports and essential data by using a powerful CRM. You can also use Google URL builder to include trackable links in your email. This will enable you to check clicks and conversions through Google Analytics.

Optimise With A/B Split Testing

A/B split tests allows you to send one variation of your email to 50% of your contacts; while the other 50% receives another variation of your email. A/B split testing is undoubtedly an excellent way to boost the performance and effectiveness of your email campaigns.

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Image Source: bit.ly/1BAPWzo

So there you have it…my top 11 tips for making your email marketing campaigns successful and get results. If you wish to add some more tips to this list, then simply comment below. We would love to hear your views and opinions.

Article Source: huff.to/1pGsNrz

Configure SMTP on your iPad to Send out Email without any Hassle

With the advent of technology, a number of communication devices have come up in the market. More and more people these days prefer to use iPad for personal and professional communication purposes as well. If iPad is one of the most used devices, Simple Mail Transfer Protocol is trusted by many for its hassle free and quick email delivery services.

By configuring SMTP on your iPad, you can make sure that emails are delivered on time and without any kind of hassle. In order to make your iPad mail client function and accurately deliver the emails, you should configure its SMTP settings.

Image Source: bit.ly/RjNMlP

                         Image Source: bit.ly/RjNMlP

It is not surprising that iPad is being touted as one of the best tools for sending emails on the go. With great design and practicality, this device is excellent for the purpose of sending emails. However, you should remember the fact that normal SMTP server with your Hotmail or Gmail account needs to be configured every time internet connection is changed.

So, in order to keep away from such problem, you must switch to a professional SMTP service that is compatible with any type of ISP that makes it ideal to check the inbox on your iPad even while travelling.

Take a look at the steps that you need to follow while setting up an SMTP for your iPad

  • Select the option “Settings > Mail, Contacts, Calendars”
  • Provide the email account that you would use for sending emails, or you can also add a new one
  • Select SMTP under the Outgoing Mail Server option
  • Select Add Server, where you will need to provide host name, username and password
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                                               Image Source: bit.ly/1o1Xp65

  • You should provide following information:

Host name – You need to feed in the name of your SMTP server. If you do not know it, you can check the list of outgoing server parameters

Username – You need to fill in the email address through which you will send emails

Password – You can give the password of your choice

  • Once all the information has been given, iPad verifies your SMTP and then the details screen returns in front of you. Here, you need to select the Primary server and fill in the remaining specifications.

Server – Set “ON”

Use SSL – You need to set it off unless the SSL mode on your SMTP server is enabled

Authentication – You have to tap on it and select “Password” and enter your password

Server Port – Though default port is 25, but some ISPs do not use it because of the spam threat. So, you have the option to set another port

  • Now, click on done and start sending out emails

Outgoing SMTP server is now configured on your iPad. Now, you can send hassle free emails with the help of outgoing SMTP mail server. You can contact some professional SMTP service providers and avail their quality services.

With Lots of New Updates, Apple’s iOS 7.1 is ready to take the Tech World by Storm

The mobile technology giant, Apple a few days ago released an update for its mobile operating system. This is the first significant update on iDevices since the debut of iOS 7 almost six months ago.

Image Source: bit.ly/1m5GR9c

Image Source: bit.ly/1m5GR9c

iOS 7.1 has come up with a host of strikingly new features, design changes, improvement and bug fixes. One of the bug fixes puts to rest the issue of random reboot that has been bothersome for users in recent times.

First and foremost, the updated mobile operating system provides support for Apple CarPlay, earlier known as iOS in the Car.

As Apple seeks to gain its footing in the in-car infotainment sector, this new update would surely prove helpful in taking the tech giant into new territory. The new CarPlay system will connect an iPhone 5, 5C or 5S with the built-in display of a car and allow the driver to control a number of apps comfortably. The Siri app would play an important role to allow you control your movements on the road with ease.

Some select models from Honda, Mercedes-Benz, Ferrari, Hyundai and Volvo are available with this system but more are to follow in recent future.

Image Source: bit.ly/1icZjwG

Image Source: bit.ly/1icZjwG

The iTunes Radio users now have the opportunity to quickly go through the featured stations and produce new ones according to individual artist or track. You also have the option to subscribe to iTunes Match through your iDevice, as an alternative to a desktop. You can ask for a Match subscription that costs $25 each year but cleans your iTunes Radio from ads and provides cloud storage service for your music which can be accessed through every Apple device.

Siri changes

If you use Siri, you have the option to get constant attention of your virtual assistant by pressing the home button of device till the time you finish what you have to say. Siri likes to take a plunge when you are thought done, but with this new feature, you can gain the control over every aspect of the app.

The Siri users in the UK will notice that voice has also been updated with less formal tone than before. Apple has brought in new and more natural sounding voice features also for the users in China, Japan and Australia.

The new calendars will now allow you display events in month view. Also, the country-specific holidays have found its place for various countries.

Apple says that iOS 7.1 also comes up with better performance for iPhone 4 users, a new camera setting to let you automatically enable the HDR feature for iPhone 5S, and better Touch ID fingerprint recognition.

Email Marketing Strategies help Small Businesses reach Great Heights

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                                     Image Courtesy: bit.ly/1mCIKP5

Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.

Affordability

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               Image Courtesy: bit.ly/1hh6Zga

If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

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        Image Courtesy: bit.ly/1hh6Zga

Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

Image Courtesy: bit.ly/1jtxzUd

        Image Courtesy: bit.ly/1jtxzUd

When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.

Facebook’s Paper Lets You Read Brilliant Contents with Lots of Likes, on Mobile

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                                           Image Courtesy: bit.ly/1bx1OHu

Some great contents are missed because people have not subscribed to the right sources. Facebook plans to bring you a chance to go through every important app with Paper, an individual iOS news reader app. A few days ago, the social media giant revealed this app, which is aimed at delivering human and algorithm-curated photos and articles in different categories, such as Tech, LOL, and Pop Culture. Facebook is going to celebrate its 10th birthday on February 4th, and the Paper is scheduled to be launched a day before on February 3rd.

Paper is the first app coming out of Facebook Creative Labs, an initiative to allow Facebook’s small teams come up with individual mobile experiences, similar to any active startups. Mark Zuckerberg, on the announcement date, discussed the strategy of conquering mobile with plenty of single-purpose experiences, and not stuffing more functionality into the core app of Facebook. The Facebook Creative Labs are just carrying out the strategy of Zuckerberg.

Facebook is officially launching Paper with a feature tour, blog post, and the vision video, which is embedded below.

How Paper Works?

Mark Zuckerberg has a desire to make Facebook modern day’s newspaper and Paper is the right step taken in this direction.

As soon as Paper is downloaded on your mobile phone, a virtual interface for the News Feed greets you. While videos and big photos are shown on the top half, status updates and link stories find a place at the bottom half. To browse through stories, you can swipe from right to left. A wonderful animation takes up the full screen and videos auto-play by tapping once. To return to the Paper feed, pinch the story and it folds back.

To make the contents really interesting, you can add “sections”, such as Score (sports), Cute (Buzzfeed-style lovely animals), Headline (world news), Planet (sustainability and earth porn), Exposure (photography), Ideas (intellectual themes), Enterprise (business).

Stories are picked by Human Editors

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             Image Courtesy: bit.ly/1imZULf

Stories in each section is selected by the human editors of Facebook and influenced by the Paper algorithm publicly posted to Facebook by a blogger, public figure, or publication. This app also allows you to share your own stories.

Usually, on Facebook, people see posts from friends and subscribed pages, but Paper has been created to surprise you with a traditional newspaper experience on mobile. If you have missed a public content with lots of likes or that Paper editor considers as brilliant, Paper will bring the content to you.

Innovation is the key to success for Facebook. With this new app, Paper, the social media giant is trying to attract the new users and content creators, who had started ditching Facebook recently. If Paper tastes success, it will surely steal thunder from micro-blogging services.

Gaming in 2014 can set a New Trend in Education

With time, the meaning of education is gradually changing. For years, books, pens and blackboards have acted as the major components in providing education to students and career professionals. Now, it is technology that is driving new age learners towards gathering new learning experiences that have never been achieved in the classrooms. In fact, teachers are now making students play games in order to enhance their creative skills and intelligence, and this is giving virtual education a new meaning and significance.

Image Courtesy: cnn.it/1n1SVdH

                                    Image Courtesy: cnn.it/1n1SVdH

Gaming Innovations in 2013

2013 has witnessed a wide range of gaming resources like the Xbox One, the PlayStation 4 and Ouya Consoles in order to inject creativity in the world of gaming for online learners. According to Ken Levine, who is the creative director of Irrational Games, the introduction of these incredible gaming gadgets in 2013 has left experts with a question as how these gaming resources will bring changes in the learning ambiance.

Supporting this context, Levine said, “Being in gaming is like being in music in the ’60s, but there’s a new British invasion like every three years. I think disruption is generally a good thing. It keeps us on our toes as developers and usually yields dividends for gamers.” On the other hand, the managing director of Ubisoft Mobile, Jean-Michel Detoc said that the mobile industry has performed with absolute consistency for the last 5 years and 2014 will similarly be no exception.

2014 to bring ‘Freemium’ Pricing on Games

Detoc anticipates that the mobile trends in 2013 will move towards investing more time in playing games on digital devices in 2014. In fact, many games will include ‘freemium’ pricing since they would be allowed to run on smart televisions, smartwatches and all new devices. In fact, the concept of freemium pricing will undergo steady growth in 2014. Spike TV’s host, Geoff Keighley said that 2014 will known to be a massive year for the gaming industry.

2014 – a Monumental year for Game Lovers

With the rapid growth in the installation base of PS4 and Xbox One, more new games would be introduced and designed in such a manner that can run swiftly on modernised hardware systems. New franchises like Destiny and Titanfall are now being anticipated to excite game lovers to a good extent. Geoff in this respect said, “2014 will be a monumental year for the gaming industry. Both the Xbox One and PS4 will continue to grow their install base, and we will begin to see more games built specifically to take advantage of the next generation hardware.”

Gaming will bring New Learning Experiences

According to Maingear’s CEO and founder, Wallace Santos, 2014 is going to bring some amazing technologies for gaming professionals. Where NVIDIA and AMD are bringing super fast gaming processors with high graphics, game lovers are surely expecting surprises this year.

Owing to such wonderful gaming applications, it seems that individuals who have been planning to take up fulltime courses for higher studies are now getting diverted towards enrolling in online courses. Now, if this keeps growing, students would take pleasure in not only studying but playing strategic games that would instead beautify their learning experiences. Gaming is definitely a growing trend in today’s world of digital education and it will keep inspiring new age learners to take more interest in their studies.

5 Manufacturers that are yet to update to Android 4.4

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                                             Image Courtesy: bit.ly/1mqNhyB

The new Android 4.4 KitKat version has already made its presence felt on various devices like the Google Play Edition Line, Nexus Line, Moto G, the Droid line, Moto X and the HTC One Developers and unlocked version. Manufactures have already announced that they will update their devices to Android 4.4 KitKat. They say that it should be accomplished by the end of January.

Here are the names of the devices that will receive the updated version of the operating system in the year 2014.

Image Courtesy: bit.ly/1mqKDJs

                           Image Courtesy: bit.ly/1mqKDJs

LG

LG has not spoken much about their OS update to Android 4.4. However, there were rumors that the LG G2 had updated to the latest version of the OS in November or December, 2013 but they were dismissed and plans of releasing it early this year are on.

It appeared as if, LG had updated the OS onto the LG G2 devices, in South Korea, in December. But the rumors were not true and in turned out so that they had just released a few for an impromptu soak test. Very few owners received the update, about five percent. Updates should be available soon, in a few weeks. In Canada, the updates should roll out by March, but there is now news on updates in the US of A.

Image Courtesy: bit.ly/1dT8mAU

                        Image Courtesy: bit.ly/1dT8mAU

HTC

HTC has proven to be extremely transparent as manufacturers in present times. It has kept its users updated on the Android 4.4; the devices include the HTC One Google Play Edition, the Unlocked Model and the Developers Edition. The company is also letting us in on the models that haven’t yet been updated. They have affirmed that all the US models of the HTC One should receive the update by the last part of January, 2014. Lately, the company has also released an infographic showing the process of the update. Also, the company is adding to the Android 4.4, its very own branded software. Once the process is complete, the devices will go into testing. The HTC Droid DNA has plans of updating the OS by the month of March.

Image Courtesy: bit.ly/19MCHBH

                      Image Courtesy: bit.ly/19MCHBH

Samsung

Android updates for Samsung are still not certain as the manufacturer has not revealed any of its plans. The only Samsung device that is currently running on the Android 4.4 version is the Galaxy S4 Google Play Edition. According to rumors, the Galaxy Note 3 and Galaxy S4 are to update by the end of January. However, Samsung has not confirmed anything. Some rumors also say that the Note 3 has been running on the 4.4 version since November. Other devices that are supposedly being tested for updates are Galaxy S3 Mini, Galaxy S4 Mini, Galaxy Ace 3, Galaxy Fresh Galaxy Ace 2, Galaxy Fame, Galaxy Core and Galaxy S Advance.

Image Courtesy: bit.ly/1jmADnk

                        Image Courtesy: bit.ly/1jmADnk

Motorola

According to Motorola the devices that will receive updates on the Android 4.4 in 2014 are Motorola Atrix HD, Motorola Droid Razr M (Developer Edition), Motorola Electrify M, Motorola Droid Razr HD and Motorola Droid Razr Maxx HD. The devices that have updated to 4.4 are DROID Ultra, Moto G, DROID MAXX, Moto X and DROID Mini.

Image Courtesy: bit.ly/1hsHZVv

                       Image Courtesy: bit.ly/1hsHZVv

Sony

Sony is going to update some of their devices like Xperia ZL, Xperia Z Ultra, Xperia Z, Xperia Z1 and Xperia Tablet Z. Some of their devices have already updated to the 4.3 Jelly Bean version and the next updated is on the cards.

Most devices, smartphones, tablets and phablets, are definitely going to be updated to the Android 4.4 KitKat version soon in the year 2014. Gadget freaks just have to wait and see when these updates are made.