Reasons why SMTP is Preferred in the Corporate World

The email service has actually helped out the world of business and commerce in more ways than one. In this world that race against time, speedy communication is extremely important. The traditional postal service is very slow and is mockingly called ‘snail mail’. With the advent of the email service the corporate world now works at lightning speed and is able to communicate with the rest of the world in the blink of an eye.

Image Courtesy: bit.ly/10Rzqae

Image Courtesy: bit.ly/10Rzqae

The corporate world runs on emails as it is one of the best ways to stay connected, with clients, customers and colleagues. Deals are finalized over emails, clients are notified over emails. Emails can also be used as a cheap way of talking to people all over the world instead of making expensive phone calls. For businesses, sending mails is very important. Agendas, circulars, invites, schedules, routines, pamphlets, etc. can be sent to various people through email; therefore, it has to be made sure that the mail server is reliable.

Corporate offices usually use SMTP servers to send mails. SMTP or Simple Mail Transfer Protocol servers are used only to send mails to clients, customers and colleagues because of its advantageous features. Here are some of the best features why SMTP servers are used in corporate offices.

  • The marketing strategies of most offices involve the sending of bulk emails. One can send bulk emails only through trustworthy SMTP servers. Also, good SMTP servers make sure that the mails reach every single client’s or customer’s mailbox instead of landing up in spam.
  • With the help of SMTP servers you can check the status of your mails till they are delivered. Therefore, if your mails bounce back, are deferred or are in queue, you will get to know. On delivery of the mail to the recipient, you will get a delivery mail. So, now you do not have to worry whether your mail has reached the client/customer or not, you will know for certain when they are delivered and if there is a problem in delivery, you will be notified.
  • With cloud SMTP, now it is no longer necessary to host an in-house mail server. As the email service is designed on cloud computing technology, it can assure you better delivery.
  • A reliable SMTP server makes sure that your mail reaches the recipient’s inbox instead of spam or junk mail. This feature gives you the assurance that the mail you have sent will be viewed and read by the recipient.
Image Courtesy: goo.gl/ue7gW

Image Courtesy: goo.gl/ue7gW

These advantages of the SMTP services make it so popular in the corporate world and almost all businesses rely mostly on SMTP servers.

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2 thoughts on “Reasons why SMTP is Preferred in the Corporate World

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