Emailing has become the most viable marketing means of today. The prime reason for such a widespread popularity of emails is because it saves plenty of time and money to the marketers. Sending an email takes very little time and do not cost dearly to the marketers. However, you can’t term it as a free marketing way rather cost-effective is the more suitable term to describe it.
Besides saving time and money, email marketing promises high Return on Investment and growth in customer visits. It also helps in acquisition of new customers and retaining the old customers.
However, it has been noticed that lack of a proper and efficient mail server has resulted into the failure of many marketing campaigns. You must know that for a successful email marketing campaign, SMTP mail server is the best server to connect to. This dedicated mailing server has loads of features to bring success in your marketing endeavours.
Here are some of the features of SMTP mail server
Bulk Email Delivery: Most business organisations need to connect with a large group of client at the same time. But many times, emails sent in bulk quantity fail to deliver at its destinations. Some of them fall into junk boxes or take longer times in the delivery process and it might also happen that a few do not reach to its destination at all. The primary reason for it is the bad or ineffective reputation of your email server. SMTP mail server is a worthy alternative that helps you maintain a positive reputation of your IP address thus ensuring flawless bulk email delivery.
Transactional Email Delivery: Most emails carrying crucial business information either do not reach to the clients’ inboxes or get delivered into the junk box. Here too, a positive reputation of IP is necessary for a free flowing email delivery. SMTP mail server employs advanced technologies and IP reputation management technology to help in transactional email delivery.
Tracking, Reporting and Stats: Once that you have sent the emails, tracking its delivery report and status is your duty. By doing so, you can know of the whereabouts of your emails and responses of the clients. SMTP mail server helps you track the delivery and status report of your mails and also lets you know if there is any feedback from the clients.
Reputation of IP: In the virtual world, marketers are known by their IP address. Similar to the real market, where a brand’s value catches attentions from customers, online market also demands a positive reputation of the email users. SMTP mail server helps you maintain a positive reputation of IP address so that you can carry out effective and smooth email marketing campaign.
Now, it has become easy for the email marketers to email while they are on the go. With the support of SMTP server in their smart phones, laptops, tablets and other PDA devices, emailing to and from across the world at higher speed is quite possible.