Emailing is being taken as the most preferred marketing solution in the present times. Online marketers can bring success to their marketing campaign, through this medium, in short times. Favouring emails as a marketing tool can save online marketers lots of time and money.
But, it has also been noticed that a few email marketing campaigns do not yield the desired results or crashes midway. If you are the one facing the heat of defunct email marketing program, it’s the time that you review and reconfigure, if needed, your outgoing email server.
There is a high chance that SMTP settings of your mail server needs to be altered or modified a bit. Once you are done with the reviewing process, look whether the emailing process is back on track. If the problems still persist, you should go for an alternate SMTP server. But, this time do not trust on anyone with a blind eye, look for the services and offered features instead.
Here is a list of features that reliable SMTP server provider offers
Bulk Email Delivery: Most online marketers have to be in touch with a large clientele on the regular basis. Only a bulk emailing server can help them carry out smooth and easy bulk emailing. A reliable SMTP server manages and maintains the reputation of IP that helps in smooth flow of bulk emails.
Transactional Email Delivery: The real-time emails carry lots of crucial business information that need to be delivered to the clients’ inbox urgently. To facilitate easy and flawless transactional email delivery, the reliable SMTP server maintains a clean and strong IP reputation. It employs IP reputation management technology to sustain the positive reputation of IP address.
DKIM: The DomainKeys Identified Mail authenticates domain name identity through cryptographic message verification.
SPF: Sender Policy Framework conducts email authentication to prevent spamming that might be caused by your emails. The IP address of sender is verified to detect the email spoofing.
Reporting, Tracking and Stats: The real-time email delivery is kept tracked with this feature. You can know the delivery status of your emails and go through the feedbacks of clients. All you have to do to know about the delivery status report is to go to control panel or deliver stats of your emails.
Cloud SMTP: This feature helps you in easy and smooth email delivery. With the help of cloud SMTP technology, you do not need to host an in-house server.
With several other highly valuable and advantageous features and services, a reliable SMTP server promises of success in your email marketing campaign.