A promotional email campaign is a very effective online marketing tool. If used properly, a promotional email can best promote your product or service. These promotional mails are to be sent in bulk because a huge clientele is targeted. Bulk mail can only be sent using SMTP servers. These servers help you send these promotional emails and newsletters with efficiency. However, if you want to make sure your email campaigns are working successfully, follow few tips. SMTPProvider.com helps you with designing your emails in such a way that they always reach the mail box of the client instead of going into spam. You can also design your emails in such a way that you can make sure they reach your recipients and they also read them.
Try not to Depend on Images or Pictures to Communicate the Proposition of your Email Value
Most of the recipients of emails tend to turn off the button that shows images for security measures. To keep this from happening steer clear of images and focus mostly on the use of HTML codes. You do not have to stop using images but use them carefully, so as to ensure the delivery of the email to multiple email addresses. Email accounts can also be set up individualistically at particular service providers so that you can test messages or preview them. This way you can also test how your mail will read with the images turned off before you send them to your targeted email addresses.
Preserve the Images on to a Web Server with the Use of the ALT Tag
Always supply the alt tag with a description of the image, so that the recipients know what the image is all about before they download it. For example, if the image contains a special offer, then make sure that your alt tags describe it well enough for your recipients to understand. Remember that your aim is to make the recipients read the mail and click on the offer. Try not to embed images in the mail, rather, link them. This will prevent the spam filters from triggering off and your email won’t be classified as junk.
Guarantee Checking Twice on the Code
Make sure that all the tags and valid are closed because errors do occur. To make sure that the spam filters are not triggered, check to see if the code is clean.
Integrate a Browser Link in your Message
Give your recipient an easy entrance to your message, if all else fails. Make sure a link is integrated at the top of the message so that the recipient is allowed to view the mail in the browser they prefer.
SMTPProvider.com helps you with email campaigning and understanding the SMTP server the best. To know more, visit here.