Email marketing has become one of the most popular marketing methods in present times. The latest developments in the technology sector have boosted the usages of emails as a marketing weapon. It’s because of the offered reliability and flexibility in the marketing campaign that emails is considered more useful and profitable option in online marketing world.
It is essential for email marketers to design their emails at their best to stay clear from the spam filters. However, even the best designed emails sometimes fail to reach the inboxes of recipients. If anything similar occurs with the email relay from your system, you need to look seriously into the mail set up in your SMTP server.
The first and foremost thing you need to do is to find a reliable server provider to set up mail in SMTP server of your system. By doing so, you are able to send email freely and without any worry. Additionally, you are provided with several different plans to choose from. Reliable SMTP server is compatible with almost every popular email application and can be set up by following simple and easy steps.
Moreover, here are some more proven practices to help you ensure that your emails make it successfully to the inbox of your subscribers.
Do not rely on Images while Designing your Email – Most times, readers do turn off image for security reasons. You can avoid this from happening by focussing on HTML code and choosing images carefully. By doing so, you can make sure that your emails are being delivered to multiple recipients. Always keep in mind to depend more on texts than images while designing your email.
Avoid the use of CSS – You should try to avoid the CSS support because it differs among the email clients. Instead of CSS, you can make use of standard HTML, irrespective of the flexibility offered by CSS. In case you have to consider using CSS, make sure to link it to the email and steer clear of embedding.
Make Sure to Double Check the Code – Make sure that all the tags and valid are closed and the code is clean. It helps you avoid the activation of spam filters.
Fit in a Browser Link in your Message – Make sure to give your email recipients an easy access to your messages. Slot in a link in your message, as it helps recipients view your mail in the browser of their choice.
These are some easy tips to make sure that your emails are being delivered effectively and recipients are able to view your messages without facing any sort of hassle.