Email communication can be reckoned as one of the most favored communication media in present times, especially in the contemporary business scenario. Online marketers go with emails to perform their marketing errands. Of late, this direct marketing medium has been yielding higher benefits to the marketers and that is the reason why most online marketers abide by emailing.
Email Marketing & It’s Mighty Presence
Well what is Email Marketing? A robust communication that serves the purpose of direct marketing by means of electronic mail is all about email marketing.
The strong presence of email on the marketing arena is primarily because of its ability to cut the cost and lessen the time-consumption by a mile. In this context Jack Sturn, senior vice president of 4Cite, cited,
–“Marketers are finding email marketing to be profitable as far as ROI,”–
Further explaining his view on the growth of email marketing, he commented that, the cost of putting a catalog in a mailbox is 50 cents, while sending an email at a penny or two makes the channel both cost effective and improves the chance of sale.
According to “E-Commerce Customer Acquisition Snapshot” this distinguished marketing medium grew from 0.88% of customers acquired in 2009 to 6.84% in 2013. Between 2011 and 2012, the numbers elevated from 2.64% to 5.34%, according to the report.
Besides, emailing has surfaced as an ideal way to reach among the clients spanning all over the world. However, there have been certain instances when marketers were not able to draw appropriate and desired benefits from email marketing. Hence there are some simple rules that have always been proved to be instrumental in deriving excellent results in your ROI.
Send Emails At Specific Times of the Day
You must understand that there are specific times in a day when people will have access to the mail that you send. You must also be aware of the various time zones around the world and the hours that the people devote to working in their respective offices.
Make sure to send them the emails at 9 in the morning since that is the time when people sit down to work and they come refreshed and energized for a new day of hard labor.
You can also send emails at 3pm or 4pm when the peak hour is over and it is time to tie loose ends and conclude for the day in a few hours. The clients and customers can prepare a new day’s agenda if you send them mail at this hour.
- Keep The Content Brief But Informative
The content of your mail should not be too long. Brevity and relevance are two things that people seek so that they can accommodate whatever is required in a limited time.
The subject line should also be very terse so that it highlights the focal points of the body of the email.
- Maintain The Interest Of The Reader
You should be able to make the reader curious to gain more information. You should present the fact that you value the emotions of customers.
- Limit The Number Of Emails That You Send
Make sure that you don’t send a single recipient an infinite number of emails in a single day. It would confuse the receiver and would create a bad impression about your company.
- Edit And Check Your Email Before You Send It
Make sure that the content is checked and edited before you send it to a customer. Don’t leave the unsubscribe option on top of the mail. Make sure that you forward your mail to many receivers. That ensures that your mail is genuine. Try to mix pictures and written information to give people an idea about anything that you would like to introduce to them.
But There are Pitfalls Too
It is now quiet proven that email marketing is vastly used these days because half the world has gone online. We are mostly connected to the world through the internet. That is exactly why most email marketing campaigns are useful in reaching out to the masses.
However, email marketing too has its pitfalls. Mostly, what happens is that, due to unreliable mail servers, the emails that are sent out to clients and customers do not reach them. That is why, companies using the email marketing strategy, should always depend on an SMTP or Simple Mail Transfer Protocol servers for the outgoing mail facilities. These mail servers are highly reliable.
What To Say Finally
If you can follow and implement all these simple changes into your marketing scheme, then the rest is assured. People will truly appreciate your emails and their responses will be positive.
If you have any ideas that you would like to share with us then feel free to write to us.
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