“Email Automation” : The New Route To Profitable Business

Cost-Effective Email Marketing

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How to make more profit? How to establish a successful business? What is the most cost-effective marketing tool? The main agent of most business entity engage themselves in sorting the way for above query. The answer is uncomplicated. E-mail marketing is the most affordable and profit making instrument. It is not just a messaging tool but is considered as the most popular form of digital media. Business experts term e-mail automation as the most essential electronic communication. Read on.

Higher conversions

Higher Conversion Rates From Email Marketing

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Automation of e-mails has led to higher conversion rate. Birthday, renewal reminders, anniversary coupons has been resource of higher conversion. Automated marketing user friendly contents has even generated 200% higher conversion rates.

Types of automated mails

Types of Automated Emails

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There are different types of automated e-mails:
– Welcome e-mail: To thank the client or the customer for joining.
– Thank You e-mail: Thanking customer for buying products.
-Timed mail: Providing valuable information to the customer.
-Transactional e-mail: It is sent as receipts, bills and order confirmations. With transactional e-mail, recipients can purchase goods or services directly from an e-mail message, without being redirected to the retailer’s Web site.

Do’s for e-mail automation

Email Automation

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To obtain desirable results you are advised to keep in mind the following factors for successful email-marketing:
– content should be simple
– Warm and friendly
– Message should be brief and to the point

Increase your business with ‘Transactional e-mail’

The transactional e-mail is the most valuable of all the e-mail. As mail recipients directed to the website, hence it helps business to evolve.

Automated Transactional e-mails have much high open rate, thus, helping your business to grow. It helps you to attach promotional substantials enabling to receive more conversions with the e-mails.

Transactional Email Marketing

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Saving of money and time

Email Automation in Email Marketing Saves Time & Money

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Although Email marketing is the best profitable platform, you should always take the service from the industry experts. Apart from your social media activity we provide you to create and schedule automated e-mails. It brings down your existing marketing cost as well as the time.

Still planning?

Planning to raise the volume of email marketing

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Planning to increase the Email Marketing Volume

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Are you still planning to raise the volume of your business? I suggest don’t spend time on reasoning, instead get ready and step in to the world of e-mail marketing. Setup your automated e-mail campaign and rediscover your brand identity and reach the  unreachable. Get noticed and create more opportunity for your business to grow successfully.

Tell us how email automation has helped your business ? Feel free to add to the discussion by sharing your views and opinions.

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Have A Leverage Over Your Business With A Refined Email Marketing

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Image Source: bit.ly/1sQ1T1F

Email communication can be reckoned as one of the most favored communication media in present times, especially in the contemporary business scenario. Online marketers go with emails to perform their marketing errands. Of late, this direct marketing medium has been yielding higher benefits to the marketers and that is the reason why most online marketers abide by emailing.

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Image Source: bit.ly/1Fp5b0Z

Email Marketing & It’s Mighty Presence

Well what is Email Marketing? A robust communication that serves the purpose of direct marketing by means of electronic mail is all about email marketing.

The strong presence of email on the marketing arena is primarily because of its ability to cut the cost and lessen the time-consumption by a mile. In this context Jack Sturn, senior vice president of 4Cite, cited,

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Image Source: linkd.in/1t4dkEh

  –“Marketers are finding email marketing to be profitable as far as ROI,”–

Further explaining his view on the growth of email marketing, he commented that, the cost of putting a catalog in a mailbox is 50 cents, while sending an email at a penny or two makes the channel both cost effective and improves the chance of sale.

According to “E-Commerce Customer Acquisition Snapshot” this distinguished marketing medium grew from 0.88% of customers acquired in 2009 to 6.84% in 2013. Between 2011 and 2012, the numbers elevated from 2.64% to 5.34%, according to the report.

Besides, emailing has surfaced as an ideal way to reach among the clients spanning all over the world. However, there have been certain instances when marketers were not able to draw appropriate and desired benefits from email marketing. Hence there are some simple rules that have always been proved to be instrumental in deriving excellent results in your ROI.

    • Image Source: bit.ly/1rmHzji

      Image Source: bit.ly/1rmHzji

      Send Emails At Specific Times of the Day

You must understand that there are specific times in a day when people will have access to the mail that you send. You must also be aware of the various time zones around the world and the hours that the people devote to working in their respective offices.

Make sure to send them the emails at 9 in the morning since that is the time when people sit down to work and they come refreshed and energized for a new day of hard labor.

You can also send emails at 3pm or 4pm when the peak hour is over and it is time to tie loose ends and conclude for the day in a few hours. The clients and customers can prepare a new day’s agenda if you send them mail at this hour.

    • Keep The Content Brief But Informative

The content of your mail should not be too long. Brevity and relevance are two things that people seek so that they can accommodate whatever is required in a limited time.

The subject line should also be very terse so that it highlights the focal points of the body of the email.

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Image Source: bit.ly/1FpscRs

    • Maintain The Interest Of The Reader

You should be able to make the reader curious to gain more information. You should present the fact that you value the emotions of customers.

    • Limit The Number Of Emails That You Send

Make sure that you don’t send a single recipient an infinite number of emails in a single day. It would confuse the receiver and would create a bad impression about your company.

  • Edit And Check Your Email Before You Send It

Make sure that the content is checked and edited before you send it to a customer. Don’t leave the unsubscribe option on top of the mail. Make sure that you forward your mail to many receivers. That ensures that your mail is genuine. Try to mix pictures and written information to give people an idea about anything that you would like to introduce to them.

But There are Pitfalls Too 

It is now quiet proven that email marketing is vastly used these days because half the world has gone online. We are mostly connected to the world through the internet. That is exactly why most email marketing campaigns are useful in reaching out to the masses.

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Image Source: bit.ly/1wf77Eg

However, email marketing too has its pitfalls. Mostly, what happens is that, due to unreliable mail servers, the emails that are sent out to clients and customers do not reach them. That is why, companies using the email marketing strategy, should always depend on an SMTP or Simple Mail Transfer Protocol servers for the outgoing mail facilities. These mail servers are highly reliable.

What To Say Finally

If you can follow and implement all these simple changes into your marketing scheme, then the rest is assured. People will truly appreciate your emails and their responses will be positive.

If you have any ideas that you would like to share with us then feel free to write to us.

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Achieve the Fruitful Email Marketing Results With Competent SMTP Server

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                                   Image Courtesy: bit.ly/1eEb8IH

Are you facing troubles in proper delivery of your emails? If yes, make sure to correctly configure the outgoing email settings for the server. Many people relying on emails for their personal and professional commitments face similar hurdles but when checked, they are found to have configured the email setting wrongly. On many other circumstances, the fault lies with the server they have configured for outgoing emails.

Smooth email communication is a dream of most online marketers but often times they fail to live up to their dreams. The adverse circumstances while sending emails occur mainly due to unavailability of a strong and effective email sever. Simple Mail Transfer Protocol is considered as the most reliable and trustworthy email server to make sure that your dream of hassle free emailing comes true.

Whether you are a start-up or a big business organisation, email helps you always remain in touch with your clients. Installing SMTP as an outgoing email server offers you many advantages, some of which are being mentioned below.

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Image Courtesy: bit.ly/1cM1y3d

Bulk Email Delivery Most email marketers prefer to send emails to their subscribers in bulk, as it offers them several advantages. Sending emails in bulk is not an easy task to do, as one has to keep watch on many things related to email sending. While other email servers do not provide assurance of strong IP server, SMTP does it with its expertise and latest technologies. Yes, sending bulk emails with the help of SMTP server is an out of the world experience for the email marketers. It also helps you save lots of time and money that could be invested in boosting other services of your organisation.

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Image Courtesy: bit.ly/1hsDY3w

Reputation Building Just like in the real world, reputation of your business plays a key role in the development of your venture in online sector. But, for this, you need to avoid indulging in spamming. Always remember that the guidelines set up by the spam control are strict and even small negligence could trigger spamming through your emails. SMTP manages the IP to uplift your reputation in the online sector and assures successful email delivery every time you hit the send button.

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Image Courtesy: bit.ly/1lyU0ZL

Detailed Reporting The responsibility of email marketers’ does not end with sending emails. You need to keep track of the email sending reports and status updates. SMTP offers detailed reporting which leads to proper feedbacks from the recipients. With the help of this service, you would be able to know whether your email has been delivered, deferred, waiting in the queue, or something else. To go through the reporting details, you just need to access the control panel of your system.

Hence, SMTP is competent outgoing emails sever that makes sure that all your emails are properly delivered to the recipients. It offers several other benefits to the email marketers.

How to make sure that Your Emails are properly Delivered and Read by Recipients?

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                                                   Image Credit: bit.ly/1cs3GRK

Email marketing has become one of the most popular marketing methods in present times. The latest developments in the technology sector have boosted the usages of emails as a marketing weapon. It’s because of the offered reliability and flexibility in the marketing campaign that emails is considered more useful and profitable option in online marketing world.

It is essential for email marketers to design their emails at their best to stay clear from the spam filters. However, even the best designed emails sometimes fail to reach the inboxes of recipients. If anything similar occurs with the email relay from your system, you need to look seriously into the mail set up in your SMTP server.

The first and foremost thing you need to do is to find a reliable server provider to set up mail in SMTP server of your system. By doing so, you are able to send email freely and without any worry. Additionally, you are provided with several different plans to choose from. Reliable SMTP server is compatible with almost every popular email application and can be set up by following simple and easy steps.

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                       Image Credit: bit.ly/18rBRVc

Moreover, here are some more proven practices to help you ensure that your emails make it successfully to the inbox of your subscribers.

Do not rely on Images while Designing your Email – Most times, readers do turn off image for security reasons. You can avoid this from happening by focussing on HTML code and choosing images carefully. By doing so, you can make sure that your emails are being delivered to multiple recipients. Always keep in mind to depend more on texts than images while designing your email.

Avoid the use of CSS – You should try to avoid the CSS support because it differs among the email clients. Instead of CSS, you can make use of standard HTML, irrespective of the flexibility offered by CSS. In case you have to consider using CSS, make sure to link it to the email and steer clear of embedding.

Make Sure to Double Check the Code – Make sure that all the tags and valid are closed and the code is clean. It helps you avoid the activation of spam filters.

Fit in a Browser Link in your Message – Make sure to give your email recipients an easy access to your messages. Slot in a link in your message, as it helps recipients view your mail in the browser of their choice.

These are some easy tips to make sure that your emails are being delivered effectively and recipients are able to view your messages without facing any sort of hassle.

Spamming Impossible with SMTP Authentication

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Image Courtesy: bit.ly/HfO9Rz

Businesses communicate with clients and partners through emails and just because they send out mails in bulk, most of them use SMTP or Simple Mail Transfer Protocol mail servers. SMTP servers help in sending out mails in a quick and cost efficient way. The configuration of SMTP authentication is important so that the problem of spamming does not occur. Here is an explanation stating how authentication works and why it is necessary. Take a look at the mechanics of SMTP authentication.

 

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Image Courtesy: bit.ly/I3Ncnp

How does authentication function?

SMTP authentication is required when the email is sent. When an email is being composed, one needs to provide the correct password and email address to authenticate the email. When you send out the mail, ISP checks the destination of the email and then relays the mail to the recipient’s mail server. This is called SMTP relay or simply, email relay. Basically what happens is that SMTP authentication checks if you are allowed to send email from that account.

Why is SMTP authentication needed?

From the explanation already given, it is clear to us, that to send an email one has to provide a legitimate password and email address. On a web server, things are a little different. Servers usually have SMTP enabled on it by default and a local host is used. However, local host SMTP does not need any authentication. This is a huge problem because by simplifying the programming, we also allow people to misuse the service. Some people may use the service for sending bulk mail and in the process they might even spam. With this, not only will the server slow down but it might also get blacklisted for spam by leading ISPs and the other users of the server won’t be able to send out emails anymore.

This problem is perfectly solved with SMTP authentication. Bulk email SMTP servers should have it installed so that the server cannot be misused and spam mails aren’t sent out. With authentication, the user is required to give the right SMTP identification in coding. This way the mail sent out will be sent via real email servers. This way you will have to abide by strict rules, daily quotas and spam filters. So basically, SMTP authentication protects both, the mail server and the web. This is the reason why hosting providers these days, don’t allow the use of local host SMTP. Authentication allows the reputation of the server to stay shielded.

Delivery of Bulk Mail made Easy with Dedicated IP

These days, half the businesses are taking the online route because more than half the world spends most of its time online. The businesses that operate over the internet also need to keep a tab on their clients in every corner of the world. They need to reach out to them, offer them new products and services and even promote their products online, so as to increase the number of visitors on the site.

The easiest way to reach out to hundreds and thousands of customers on a global basis is to contact them through emails. These days, even marketing is done online as more people can be effectively contacted. Old and traditional ways of marketing are of no use to businesses these days. Online marketing reaches customers and clients directly and increases the chances of site visits and purchases. The best way to contact customers online is through emails. Email marketing strategies work very efficiently.

Dedicated SMTP However, email marketing strategies, require you to send mails in bulk and the best way to send mails in bulk is by sending them through SMTP servers. SMTP severs are best when it comes to sending mails in bulk. A mail SMTP server provides you with a dedicated IP. A dedicated IP is used only by you and only for your business. This means that the IP address is strong and reputed and will send your mails fast. The minute the IP is shared by another, the process of sending mails slows down and at times it might get blocked. There can be nothing worse than a clogged mail service during office hours.

However, if you use an SMTP mail server, they will provide you with a dedicated and reputable IP. This IP will be so strongly managed that your mails won’t go to spam and neither will they be blocked or blacklisted.