“Email Automation” : The New Route To Profitable Business

Cost-Effective Email Marketing

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How to make more profit? How to establish a successful business? What is the most cost-effective marketing tool? The main agent of most business entity engage themselves in sorting the way for above query. The answer is uncomplicated. E-mail marketing is the most affordable and profit making instrument. It is not just a messaging tool but is considered as the most popular form of digital media. Business experts term e-mail automation as the most essential electronic communication. Read on.

Higher conversions

Higher Conversion Rates From Email Marketing

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Automation of e-mails has led to higher conversion rate. Birthday, renewal reminders, anniversary coupons has been resource of higher conversion. Automated marketing user friendly contents has even generated 200% higher conversion rates.

Types of automated mails

Types of Automated Emails

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There are different types of automated e-mails:
– Welcome e-mail: To thank the client or the customer for joining.
– Thank You e-mail: Thanking customer for buying products.
-Timed mail: Providing valuable information to the customer.
-Transactional e-mail: It is sent as receipts, bills and order confirmations. With transactional e-mail, recipients can purchase goods or services directly from an e-mail message, without being redirected to the retailer’s Web site.

Do’s for e-mail automation

Email Automation

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To obtain desirable results you are advised to keep in mind the following factors for successful email-marketing:
– content should be simple
– Warm and friendly
– Message should be brief and to the point

Increase your business with ‘Transactional e-mail’

The transactional e-mail is the most valuable of all the e-mail. As mail recipients directed to the website, hence it helps business to evolve.

Automated Transactional e-mails have much high open rate, thus, helping your business to grow. It helps you to attach promotional substantials enabling to receive more conversions with the e-mails.

Transactional Email Marketing

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Saving of money and time

Email Automation in Email Marketing Saves Time & Money

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Although Email marketing is the best profitable platform, you should always take the service from the industry experts. Apart from your social media activity we provide you to create and schedule automated e-mails. It brings down your existing marketing cost as well as the time.

Still planning?

Planning to raise the volume of email marketing

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Planning to increase the Email Marketing Volume

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Are you still planning to raise the volume of your business? I suggest don’t spend time on reasoning, instead get ready and step in to the world of e-mail marketing. Setup your automated e-mail campaign and rediscover your brand identity and reach the  unreachable. Get noticed and create more opportunity for your business to grow successfully.

Tell us how email automation has helped your business ? Feel free to add to the discussion by sharing your views and opinions.

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Digital Revolution: Opening New Avenues For Marketing

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Image Source: bit.ly/ZfhXhr

Is marketing undergoing a change in this digital age? Well it seems so. As we spend increasing amounts of time on smartphones, tablets and laptops, different brands are striving to develop campaigns that cater to all these devices and prove effective across e-commerce, display advertising and social media.

Get Real-Time Interaction 

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Image Courtesy: bit.ly/1hh6Zga

As a result of technological advancements, now brands can communicate and interact with their consumers in real-time through their mobile apps and websites. This has been a driving force in modifying the essence of marketing. Today’s marketing teams need to find the perfect blend of merging the creative side of tapping into consumers’ minds and the technical aspect of analytics, digital engineering and data. However, it is true that both areas do not necessarily mix well all the time. It can be a challenging task to get your technical staff to work in accordance with your creative marketing team.

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Image Source: bit.ly/1vSP0EO

Merging Technology & Marketing

So what can this merger of marketing and technology do for your marketers? Let’s see….Marketing is primarily focused on understanding the motivations of your target audience and utilizing this information to develop successful campaigns for promoting your brand and enticing potential consumers to buy your product or service. It is rather an intuitive and creative process. However, the technology your team uses to achieve this objective requires specific skills in computing, statistics and mathematics. The key is in making these 2 areas work together.

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Image Source: bit.ly/1o0MT0M

Tanya Cordrey, Chief Digital Officer at Guardian News and Media, said “Where marketing hasn’t changed is the creativity and the passion from brands that have really helped build loyalty and emotion. Those things you still need, but almost all aspects of marketing have changed very dramatically.”

Increasing Reach, Relevance & Speed

Technology has efficiently transformed 3 specific areas of marketing, namely reach, relevance and speed of campaigns. The relevancy of a marketing campaign has been especially enhanced in this digital age. Now you can target your messages to specific groups with the precision of an ace sniper and offer your target audience relevant content.

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Image Source: bit.ly/1vOyzsh

Moreover, technology has also greatly increased the speed and reach of various campaigns. You can now easily and instantly reach your consumers through various online platforms like news websites, YouTube, Facebook, mobile apps etc. Mark Singleton, Sportsbook Marketing Head at Paddy Power, said “If you come up with that nugget of an idea, you’ve now got such reach that you can expand that and get tremendous coverage just from a little niche idea.”

Upgrade Yourself

So if you are a marketer, then it’s about time that you upgrade your skills and update yourself in order to take advantage of these highly relevant and fast-paced marketing campaigns via the digital tools available. You will need to create a solid team with your marketers, technical staff as well as social media professionals and web developers.

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Image Source: bit.ly/1vZZPmr

According to Charles Wells, Chief Marketing Officer of JustGiving, in the future marketers will have to merge creative and marketing skills with a real understanding of technology. He said “The biggest challenge for the marketer of the future isn’t how do I get skilled up, but how do I get to fit into this machine and which cog am I going to try and be?”

Balance Technology & Creativity

So if you want to make the most of the scenario and get the best of both worlds, then you need to find a balance where both creativity and technology will enable you to develop and advanced marketing campaign. Lisa Bridgett of Net-a-Porter, summed up by saying “The real stars are the ones who can balance a passion for technology, data, fashion and creativity at the same time.”

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Image Source: bit.ly/1vOz6dI

How do you think technology is changing your marketing campaign? Do you use digital tools to increase the efficiency of your campaigns? Feel free to share your views and opinions by commenting below.

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With Lots of New Updates, Apple’s iOS 7.1 is ready to take the Tech World by Storm

The mobile technology giant, Apple a few days ago released an update for its mobile operating system. This is the first significant update on iDevices since the debut of iOS 7 almost six months ago.

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Image Source: bit.ly/1m5GR9c

iOS 7.1 has come up with a host of strikingly new features, design changes, improvement and bug fixes. One of the bug fixes puts to rest the issue of random reboot that has been bothersome for users in recent times.

First and foremost, the updated mobile operating system provides support for Apple CarPlay, earlier known as iOS in the Car.

As Apple seeks to gain its footing in the in-car infotainment sector, this new update would surely prove helpful in taking the tech giant into new territory. The new CarPlay system will connect an iPhone 5, 5C or 5S with the built-in display of a car and allow the driver to control a number of apps comfortably. The Siri app would play an important role to allow you control your movements on the road with ease.

Some select models from Honda, Mercedes-Benz, Ferrari, Hyundai and Volvo are available with this system but more are to follow in recent future.

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Image Source: bit.ly/1icZjwG

The iTunes Radio users now have the opportunity to quickly go through the featured stations and produce new ones according to individual artist or track. You also have the option to subscribe to iTunes Match through your iDevice, as an alternative to a desktop. You can ask for a Match subscription that costs $25 each year but cleans your iTunes Radio from ads and provides cloud storage service for your music which can be accessed through every Apple device.

Siri changes

If you use Siri, you have the option to get constant attention of your virtual assistant by pressing the home button of device till the time you finish what you have to say. Siri likes to take a plunge when you are thought done, but with this new feature, you can gain the control over every aspect of the app.

The Siri users in the UK will notice that voice has also been updated with less formal tone than before. Apple has brought in new and more natural sounding voice features also for the users in China, Japan and Australia.

The new calendars will now allow you display events in month view. Also, the country-specific holidays have found its place for various countries.

Apple says that iOS 7.1 also comes up with better performance for iPhone 4 users, a new camera setting to let you automatically enable the HDR feature for iPhone 5S, and better Touch ID fingerprint recognition.

Facebook’s Paper Lets You Read Brilliant Contents with Lots of Likes, on Mobile

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                                           Image Courtesy: bit.ly/1bx1OHu

Some great contents are missed because people have not subscribed to the right sources. Facebook plans to bring you a chance to go through every important app with Paper, an individual iOS news reader app. A few days ago, the social media giant revealed this app, which is aimed at delivering human and algorithm-curated photos and articles in different categories, such as Tech, LOL, and Pop Culture. Facebook is going to celebrate its 10th birthday on February 4th, and the Paper is scheduled to be launched a day before on February 3rd.

Paper is the first app coming out of Facebook Creative Labs, an initiative to allow Facebook’s small teams come up with individual mobile experiences, similar to any active startups. Mark Zuckerberg, on the announcement date, discussed the strategy of conquering mobile with plenty of single-purpose experiences, and not stuffing more functionality into the core app of Facebook. The Facebook Creative Labs are just carrying out the strategy of Zuckerberg.

Facebook is officially launching Paper with a feature tour, blog post, and the vision video, which is embedded below.

How Paper Works?

Mark Zuckerberg has a desire to make Facebook modern day’s newspaper and Paper is the right step taken in this direction.

As soon as Paper is downloaded on your mobile phone, a virtual interface for the News Feed greets you. While videos and big photos are shown on the top half, status updates and link stories find a place at the bottom half. To browse through stories, you can swipe from right to left. A wonderful animation takes up the full screen and videos auto-play by tapping once. To return to the Paper feed, pinch the story and it folds back.

To make the contents really interesting, you can add “sections”, such as Score (sports), Cute (Buzzfeed-style lovely animals), Headline (world news), Planet (sustainability and earth porn), Exposure (photography), Ideas (intellectual themes), Enterprise (business).

Stories are picked by Human Editors

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             Image Courtesy: bit.ly/1imZULf

Stories in each section is selected by the human editors of Facebook and influenced by the Paper algorithm publicly posted to Facebook by a blogger, public figure, or publication. This app also allows you to share your own stories.

Usually, on Facebook, people see posts from friends and subscribed pages, but Paper has been created to surprise you with a traditional newspaper experience on mobile. If you have missed a public content with lots of likes or that Paper editor considers as brilliant, Paper will bring the content to you.

Innovation is the key to success for Facebook. With this new app, Paper, the social media giant is trying to attract the new users and content creators, who had started ditching Facebook recently. If Paper tastes success, it will surely steal thunder from micro-blogging services.

Gaming in 2014 can set a New Trend in Education

With time, the meaning of education is gradually changing. For years, books, pens and blackboards have acted as the major components in providing education to students and career professionals. Now, it is technology that is driving new age learners towards gathering new learning experiences that have never been achieved in the classrooms. In fact, teachers are now making students play games in order to enhance their creative skills and intelligence, and this is giving virtual education a new meaning and significance.

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                                    Image Courtesy: cnn.it/1n1SVdH

Gaming Innovations in 2013

2013 has witnessed a wide range of gaming resources like the Xbox One, the PlayStation 4 and Ouya Consoles in order to inject creativity in the world of gaming for online learners. According to Ken Levine, who is the creative director of Irrational Games, the introduction of these incredible gaming gadgets in 2013 has left experts with a question as how these gaming resources will bring changes in the learning ambiance.

Supporting this context, Levine said, “Being in gaming is like being in music in the ’60s, but there’s a new British invasion like every three years. I think disruption is generally a good thing. It keeps us on our toes as developers and usually yields dividends for gamers.” On the other hand, the managing director of Ubisoft Mobile, Jean-Michel Detoc said that the mobile industry has performed with absolute consistency for the last 5 years and 2014 will similarly be no exception.

2014 to bring ‘Freemium’ Pricing on Games

Detoc anticipates that the mobile trends in 2013 will move towards investing more time in playing games on digital devices in 2014. In fact, many games will include ‘freemium’ pricing since they would be allowed to run on smart televisions, smartwatches and all new devices. In fact, the concept of freemium pricing will undergo steady growth in 2014. Spike TV’s host, Geoff Keighley said that 2014 will known to be a massive year for the gaming industry.

2014 – a Monumental year for Game Lovers

With the rapid growth in the installation base of PS4 and Xbox One, more new games would be introduced and designed in such a manner that can run swiftly on modernised hardware systems. New franchises like Destiny and Titanfall are now being anticipated to excite game lovers to a good extent. Geoff in this respect said, “2014 will be a monumental year for the gaming industry. Both the Xbox One and PS4 will continue to grow their install base, and we will begin to see more games built specifically to take advantage of the next generation hardware.”

Gaming will bring New Learning Experiences

According to Maingear’s CEO and founder, Wallace Santos, 2014 is going to bring some amazing technologies for gaming professionals. Where NVIDIA and AMD are bringing super fast gaming processors with high graphics, game lovers are surely expecting surprises this year.

Owing to such wonderful gaming applications, it seems that individuals who have been planning to take up fulltime courses for higher studies are now getting diverted towards enrolling in online courses. Now, if this keeps growing, students would take pleasure in not only studying but playing strategic games that would instead beautify their learning experiences. Gaming is definitely a growing trend in today’s world of digital education and it will keep inspiring new age learners to take more interest in their studies.

5 Manufacturers that are yet to update to Android 4.4

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The new Android 4.4 KitKat version has already made its presence felt on various devices like the Google Play Edition Line, Nexus Line, Moto G, the Droid line, Moto X and the HTC One Developers and unlocked version. Manufactures have already announced that they will update their devices to Android 4.4 KitKat. They say that it should be accomplished by the end of January.

Here are the names of the devices that will receive the updated version of the operating system in the year 2014.

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                           Image Courtesy: bit.ly/1mqKDJs


LG has not spoken much about their OS update to Android 4.4. However, there were rumors that the LG G2 had updated to the latest version of the OS in November or December, 2013 but they were dismissed and plans of releasing it early this year are on.

It appeared as if, LG had updated the OS onto the LG G2 devices, in South Korea, in December. But the rumors were not true and in turned out so that they had just released a few for an impromptu soak test. Very few owners received the update, about five percent. Updates should be available soon, in a few weeks. In Canada, the updates should roll out by March, but there is now news on updates in the US of A.

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                        Image Courtesy: bit.ly/1dT8mAU


HTC has proven to be extremely transparent as manufacturers in present times. It has kept its users updated on the Android 4.4; the devices include the HTC One Google Play Edition, the Unlocked Model and the Developers Edition. The company is also letting us in on the models that haven’t yet been updated. They have affirmed that all the US models of the HTC One should receive the update by the last part of January, 2014. Lately, the company has also released an infographic showing the process of the update. Also, the company is adding to the Android 4.4, its very own branded software. Once the process is complete, the devices will go into testing. The HTC Droid DNA has plans of updating the OS by the month of March.

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                      Image Courtesy: bit.ly/19MCHBH


Android updates for Samsung are still not certain as the manufacturer has not revealed any of its plans. The only Samsung device that is currently running on the Android 4.4 version is the Galaxy S4 Google Play Edition. According to rumors, the Galaxy Note 3 and Galaxy S4 are to update by the end of January. However, Samsung has not confirmed anything. Some rumors also say that the Note 3 has been running on the 4.4 version since November. Other devices that are supposedly being tested for updates are Galaxy S3 Mini, Galaxy S4 Mini, Galaxy Ace 3, Galaxy Fresh Galaxy Ace 2, Galaxy Fame, Galaxy Core and Galaxy S Advance.

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                        Image Courtesy: bit.ly/1jmADnk


According to Motorola the devices that will receive updates on the Android 4.4 in 2014 are Motorola Atrix HD, Motorola Droid Razr M (Developer Edition), Motorola Electrify M, Motorola Droid Razr HD and Motorola Droid Razr Maxx HD. The devices that have updated to 4.4 are DROID Ultra, Moto G, DROID MAXX, Moto X and DROID Mini.

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                       Image Courtesy: bit.ly/1hsHZVv


Sony is going to update some of their devices like Xperia ZL, Xperia Z Ultra, Xperia Z, Xperia Z1 and Xperia Tablet Z. Some of their devices have already updated to the 4.3 Jelly Bean version and the next updated is on the cards.

Most devices, smartphones, tablets and phablets, are definitely going to be updated to the Android 4.4 KitKat version soon in the year 2014. Gadget freaks just have to wait and see when these updates are made.

Achieve the Fruitful Email Marketing Results With Competent SMTP Server

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                                   Image Courtesy: bit.ly/1eEb8IH

Are you facing troubles in proper delivery of your emails? If yes, make sure to correctly configure the outgoing email settings for the server. Many people relying on emails for their personal and professional commitments face similar hurdles but when checked, they are found to have configured the email setting wrongly. On many other circumstances, the fault lies with the server they have configured for outgoing emails.

Smooth email communication is a dream of most online marketers but often times they fail to live up to their dreams. The adverse circumstances while sending emails occur mainly due to unavailability of a strong and effective email sever. Simple Mail Transfer Protocol is considered as the most reliable and trustworthy email server to make sure that your dream of hassle free emailing comes true.

Whether you are a start-up or a big business organisation, email helps you always remain in touch with your clients. Installing SMTP as an outgoing email server offers you many advantages, some of which are being mentioned below.

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Image Courtesy: bit.ly/1cM1y3d

Bulk Email Delivery Most email marketers prefer to send emails to their subscribers in bulk, as it offers them several advantages. Sending emails in bulk is not an easy task to do, as one has to keep watch on many things related to email sending. While other email servers do not provide assurance of strong IP server, SMTP does it with its expertise and latest technologies. Yes, sending bulk emails with the help of SMTP server is an out of the world experience for the email marketers. It also helps you save lots of time and money that could be invested in boosting other services of your organisation.

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Image Courtesy: bit.ly/1hsDY3w

Reputation Building Just like in the real world, reputation of your business plays a key role in the development of your venture in online sector. But, for this, you need to avoid indulging in spamming. Always remember that the guidelines set up by the spam control are strict and even small negligence could trigger spamming through your emails. SMTP manages the IP to uplift your reputation in the online sector and assures successful email delivery every time you hit the send button.

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Image Courtesy: bit.ly/1lyU0ZL

Detailed Reporting The responsibility of email marketers’ does not end with sending emails. You need to keep track of the email sending reports and status updates. SMTP offers detailed reporting which leads to proper feedbacks from the recipients. With the help of this service, you would be able to know whether your email has been delivered, deferred, waiting in the queue, or something else. To go through the reporting details, you just need to access the control panel of your system.

Hence, SMTP is competent outgoing emails sever that makes sure that all your emails are properly delivered to the recipients. It offers several other benefits to the email marketers.