Email Marketing Strategies help Small Businesses reach Great Heights

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                                     Image Courtesy: bit.ly/1mCIKP5

Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.

Affordability

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               Image Courtesy: bit.ly/1hh6Zga

If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

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        Image Courtesy: bit.ly/1hh6Zga

Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

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        Image Courtesy: bit.ly/1jtxzUd

When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.

Spamming Impossible with SMTP Authentication

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Businesses communicate with clients and partners through emails and just because they send out mails in bulk, most of them use SMTP or Simple Mail Transfer Protocol mail servers. SMTP servers help in sending out mails in a quick and cost efficient way. The configuration of SMTP authentication is important so that the problem of spamming does not occur. Here is an explanation stating how authentication works and why it is necessary. Take a look at the mechanics of SMTP authentication.

 

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Image Courtesy: bit.ly/I3Ncnp

How does authentication function?

SMTP authentication is required when the email is sent. When an email is being composed, one needs to provide the correct password and email address to authenticate the email. When you send out the mail, ISP checks the destination of the email and then relays the mail to the recipient’s mail server. This is called SMTP relay or simply, email relay. Basically what happens is that SMTP authentication checks if you are allowed to send email from that account.

Why is SMTP authentication needed?

From the explanation already given, it is clear to us, that to send an email one has to provide a legitimate password and email address. On a web server, things are a little different. Servers usually have SMTP enabled on it by default and a local host is used. However, local host SMTP does not need any authentication. This is a huge problem because by simplifying the programming, we also allow people to misuse the service. Some people may use the service for sending bulk mail and in the process they might even spam. With this, not only will the server slow down but it might also get blacklisted for spam by leading ISPs and the other users of the server won’t be able to send out emails anymore.

This problem is perfectly solved with SMTP authentication. Bulk email SMTP servers should have it installed so that the server cannot be misused and spam mails aren’t sent out. With authentication, the user is required to give the right SMTP identification in coding. This way the mail sent out will be sent via real email servers. This way you will have to abide by strict rules, daily quotas and spam filters. So basically, SMTP authentication protects both, the mail server and the web. This is the reason why hosting providers these days, don’t allow the use of local host SMTP. Authentication allows the reputation of the server to stay shielded.