How To Boost Up Sales By 23% And To Get Higher Conversion Rates ?

Email Marketing

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E-mail marketing is not only the electronic way of marketing but also the compact and witty way in which a company represents itself. The proper method of e-mail marketing can pave the way towards the boost- up of sales by 23% and also the higher conversion rates.

The findings of the E-Mail Marketing Industry Census 2014

Sponsored by Adestra, the census found that the revenue from e-mail has increased by 28% in a year. The companies are in the process of attributing 23% of their total sales to the e-mail marketing channel. The average e-mail ROI spent for every dollar is $40.

Now, let us look at the three steps by which sales can be boosted up to 23% as well as higher conversion rates can be obtained:

1.Email append

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Often it is observed that the customers change their e-mail address. It is also found that the details of them is present but not their e-mail ID. These create a lot of problems.

An email append service is the solution. In this way, the e-mail adresses of the customers are enlisted according to their names. But how?


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If a third party database is matched against the pre-existing list of their names, then their e-mail addresses can be found and attached. With the help of this customers can be communicated in a cost-effective system; less active customers can be made busier; expenditure will be less by saving different mail costs and with the help of cross-sale and up-sale, sales can be increased from the existing database of e-mail.

2. Reverse email append

This is the opposite of the first. Here, the e-mail addresses are provided but not the details of the customers like their names; addresses etc. So, what is to be done?

Reverse Email Appending

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The reverse customer append is the way in which these records of the customers can be recorded. By multiple touch-points; by appending demographic and firmographic changes to the customer details; by segmenting the database in accordance to location helps in the attachment of such details to e-mail addresses.

What are the advantages? Personalised e-mails develop the click-through rate by 14% and the conversion rates also get 10% higher. The personalized promotional e-mails witness the transaction rates and revenue more than six times higher than that of the non-personalized variety. The personalised subject lines even deliver 26% higher unique open rates.

It is surprising that 94% of the companies say that personalisation performs an integrally valuable role in their success.

3. Validating and verifying e-mail

This is a crucial task to be done. For example e-mails are collected with less details like contact information or address and such e-mails are added in the database.

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It results in tremendous problems.

In this step, an apt e-mail appending provider is required while sourcing the e-mails. It will run all the e-mails through validation and hygiene processes making them clean and deliverable. The process of validation identifies the addresses which are attached with spam-traps; invalid e-mails and domains; complainers; role accounts; hard bounces. It also removes duplicate e-mails and rectifies formatting errors.

Harmful and undeliverable e-mails can seriously affect e-mail marketing. It ends up in a damaged reputation of the sender which lead to blocking and blacklisting by the ISPs.

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Even the customers and the revenues may be lost.

According to the published reports, if an average bounce rate of 2% to 3% happens in every month, then it will result in losing 25 to 36 customers in a year. It happens because of address changes and other things.

Success is clearly seen if database is cleanly maintained

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‘Tower Data’ Says

“After implementing email validation, some companies have reported a 75% reduction in bounce rates and a 20% increase in open rates.  Higher open rates yield more sales, increased brand exposure, and better response rates to ads—and thus repeat advertisers and higher advertising rates.”

Success is inevitable if the database is cleanly maintained. All efforts will prove nothing if the customers don’t visit the e-mails. So, the database needs to be clean in order to cleanse the obstacles of the path towards success.

What do you think? Share your thoughts and opinions with us by commenting below. We would love to hear from you.

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Have A Leverage Over Your Business With A Refined Email Marketing

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Email communication can be reckoned as one of the most favored communication media in present times, especially in the contemporary business scenario. Online marketers go with emails to perform their marketing errands. Of late, this direct marketing medium has been yielding higher benefits to the marketers and that is the reason why most online marketers abide by emailing.

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Email Marketing & It’s Mighty Presence

Well what is Email Marketing? A robust communication that serves the purpose of direct marketing by means of electronic mail is all about email marketing.

The strong presence of email on the marketing arena is primarily because of its ability to cut the cost and lessen the time-consumption by a mile. In this context Jack Sturn, senior vice president of 4Cite, cited,

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  –“Marketers are finding email marketing to be profitable as far as ROI,”–

Further explaining his view on the growth of email marketing, he commented that, the cost of putting a catalog in a mailbox is 50 cents, while sending an email at a penny or two makes the channel both cost effective and improves the chance of sale.

According to “E-Commerce Customer Acquisition Snapshot” this distinguished marketing medium grew from 0.88% of customers acquired in 2009 to 6.84% in 2013. Between 2011 and 2012, the numbers elevated from 2.64% to 5.34%, according to the report.

Besides, emailing has surfaced as an ideal way to reach among the clients spanning all over the world. However, there have been certain instances when marketers were not able to draw appropriate and desired benefits from email marketing. Hence there are some simple rules that have always been proved to be instrumental in deriving excellent results in your ROI.

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      Send Emails At Specific Times of the Day

You must understand that there are specific times in a day when people will have access to the mail that you send. You must also be aware of the various time zones around the world and the hours that the people devote to working in their respective offices.

Make sure to send them the emails at 9 in the morning since that is the time when people sit down to work and they come refreshed and energized for a new day of hard labor.

You can also send emails at 3pm or 4pm when the peak hour is over and it is time to tie loose ends and conclude for the day in a few hours. The clients and customers can prepare a new day’s agenda if you send them mail at this hour.

    • Keep The Content Brief But Informative

The content of your mail should not be too long. Brevity and relevance are two things that people seek so that they can accommodate whatever is required in a limited time.

The subject line should also be very terse so that it highlights the focal points of the body of the email.

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    • Maintain The Interest Of The Reader

You should be able to make the reader curious to gain more information. You should present the fact that you value the emotions of customers.

    • Limit The Number Of Emails That You Send

Make sure that you don’t send a single recipient an infinite number of emails in a single day. It would confuse the receiver and would create a bad impression about your company.

  • Edit And Check Your Email Before You Send It

Make sure that the content is checked and edited before you send it to a customer. Don’t leave the unsubscribe option on top of the mail. Make sure that you forward your mail to many receivers. That ensures that your mail is genuine. Try to mix pictures and written information to give people an idea about anything that you would like to introduce to them.

But There are Pitfalls Too 

It is now quiet proven that email marketing is vastly used these days because half the world has gone online. We are mostly connected to the world through the internet. That is exactly why most email marketing campaigns are useful in reaching out to the masses.

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However, email marketing too has its pitfalls. Mostly, what happens is that, due to unreliable mail servers, the emails that are sent out to clients and customers do not reach them. That is why, companies using the email marketing strategy, should always depend on an SMTP or Simple Mail Transfer Protocol servers for the outgoing mail facilities. These mail servers are highly reliable.

What To Say Finally

If you can follow and implement all these simple changes into your marketing scheme, then the rest is assured. People will truly appreciate your emails and their responses will be positive.

If you have any ideas that you would like to share with us then feel free to write to us.

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Fine-Tune Your Strategies & Drive An Effective Email Marketing Campaign

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Is your email marketing campaign effective? Are you taking full advantage of emails to reach your target audience? I am sure you know that email is among the most efficient channels available for marketers to promote their business. Since its initiation we have used emails to connect with customers and spread brand awareness. However, it can be a very challenging task as well. The truth is nowadays our inboxes are overflowing with various kinds of messages- personal, professional and promotional as well.

How Can You Ensure That Your Email Stands Out?

There are several factors that drive an effective email marketing campaign. First and foremost you have to make sure that the content of your email is interesting and compelling. This will ensure that your target audience will not only open and read your mails, but they will also engage.

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When your email marketing is effective, it will encourage trust and loyalty among your customers, increase brand recognition and boost revenue. Having the right email marketing campaign will enable you to achieve your goal of turning your target audience into paying customers.

How Can You Achieve This?

Let me be honest with you…this is not an easy task. However some small adjustments can be made to increase efficiency. The best way for you as a marketer is to merge different proven strategies. You should focus on creating better content and developing an enhanced contact list to send emails to the right people.

Here I have listed the 4 most effective ways to make your email marketing campaign stronger-

Locate Subscribers Online

Being a marketer, you should know that the best possible source of getting better and

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more email subscribers is through your website. Whenever a user visits your web portal, then by default that person is interested in the products or services offered by your business. So it is wise to ask your visitors to subscribe. Eventually these people will transform into your most competent leads.

Innovative Acquisition Strategies

There are numerous creative ways through which you can enlist new email recipients effectively. I would suggest that you also use resources like directories of co-registration vendors and external email lists. You can also try out pay-per-click offerings like the ones you can find on Google.

Simple And Clear-Cut Emails

I believe one of the best ways to tweak your email marketing efforts is by keeping the content of your messages simple and basic. When you add decorated fonts and fancy graphics, you readers will understand that the content is meant for promotional purposes. Trying too hard will not help you get the desired results. Just keep it simple.

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Add Your Personal Touch

Do you want your emails to look like spam from a business or do you wish your

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messages to look genuine? In case you pick the latter, which I am sure you will, then make sure you add some personal touch in your email as it can take you a long way. Just by using the real name of the recipients or by including some minor details related to them, you can show that you are authentic and you care.

These minor adjustments can make a huge difference in your email marketing campaign. I must say that this list is not comprehensive and you can find many more strategies out there. But if you apply these tips properly then it will surely help you achieve your targets.

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If you want to know more about email marketing strategies or if you wish to add your own list, then feel free to comment below. I would love to hear from you.

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Email Marketing Strategies help Small Businesses reach Great Heights

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Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.


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If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

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Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

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When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.

Achieve the Fruitful Email Marketing Results With Competent SMTP Server

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Are you facing troubles in proper delivery of your emails? If yes, make sure to correctly configure the outgoing email settings for the server. Many people relying on emails for their personal and professional commitments face similar hurdles but when checked, they are found to have configured the email setting wrongly. On many other circumstances, the fault lies with the server they have configured for outgoing emails.

Smooth email communication is a dream of most online marketers but often times they fail to live up to their dreams. The adverse circumstances while sending emails occur mainly due to unavailability of a strong and effective email sever. Simple Mail Transfer Protocol is considered as the most reliable and trustworthy email server to make sure that your dream of hassle free emailing comes true.

Whether you are a start-up or a big business organisation, email helps you always remain in touch with your clients. Installing SMTP as an outgoing email server offers you many advantages, some of which are being mentioned below.

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Bulk Email Delivery Most email marketers prefer to send emails to their subscribers in bulk, as it offers them several advantages. Sending emails in bulk is not an easy task to do, as one has to keep watch on many things related to email sending. While other email servers do not provide assurance of strong IP server, SMTP does it with its expertise and latest technologies. Yes, sending bulk emails with the help of SMTP server is an out of the world experience for the email marketers. It also helps you save lots of time and money that could be invested in boosting other services of your organisation.

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Reputation Building Just like in the real world, reputation of your business plays a key role in the development of your venture in online sector. But, for this, you need to avoid indulging in spamming. Always remember that the guidelines set up by the spam control are strict and even small negligence could trigger spamming through your emails. SMTP manages the IP to uplift your reputation in the online sector and assures successful email delivery every time you hit the send button.

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Detailed Reporting The responsibility of email marketers’ does not end with sending emails. You need to keep track of the email sending reports and status updates. SMTP offers detailed reporting which leads to proper feedbacks from the recipients. With the help of this service, you would be able to know whether your email has been delivered, deferred, waiting in the queue, or something else. To go through the reporting details, you just need to access the control panel of your system.

Hence, SMTP is competent outgoing emails sever that makes sure that all your emails are properly delivered to the recipients. It offers several other benefits to the email marketers.

How to make sure that Your Emails are properly Delivered and Read by Recipients?

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Email marketing has become one of the most popular marketing methods in present times. The latest developments in the technology sector have boosted the usages of emails as a marketing weapon. It’s because of the offered reliability and flexibility in the marketing campaign that emails is considered more useful and profitable option in online marketing world.

It is essential for email marketers to design their emails at their best to stay clear from the spam filters. However, even the best designed emails sometimes fail to reach the inboxes of recipients. If anything similar occurs with the email relay from your system, you need to look seriously into the mail set up in your SMTP server.

The first and foremost thing you need to do is to find a reliable server provider to set up mail in SMTP server of your system. By doing so, you are able to send email freely and without any worry. Additionally, you are provided with several different plans to choose from. Reliable SMTP server is compatible with almost every popular email application and can be set up by following simple and easy steps.

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Moreover, here are some more proven practices to help you ensure that your emails make it successfully to the inbox of your subscribers.

Do not rely on Images while Designing your Email – Most times, readers do turn off image for security reasons. You can avoid this from happening by focussing on HTML code and choosing images carefully. By doing so, you can make sure that your emails are being delivered to multiple recipients. Always keep in mind to depend more on texts than images while designing your email.

Avoid the use of CSS – You should try to avoid the CSS support because it differs among the email clients. Instead of CSS, you can make use of standard HTML, irrespective of the flexibility offered by CSS. In case you have to consider using CSS, make sure to link it to the email and steer clear of embedding.

Make Sure to Double Check the Code – Make sure that all the tags and valid are closed and the code is clean. It helps you avoid the activation of spam filters.

Fit in a Browser Link in your Message – Make sure to give your email recipients an easy access to your messages. Slot in a link in your message, as it helps recipients view your mail in the browser of their choice.

These are some easy tips to make sure that your emails are being delivered effectively and recipients are able to view your messages without facing any sort of hassle.