11 Tips To Optimise Your Email Marketing Success

Do you know your email has thrice as many users as Twitter and Facebook combined? Email marketing should be one of the key strategies of your company’s marketing plan as it reaches almost 2.9 billion users. Email can be highly beneficial in terms of customer acquisition and retention.

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Image Source: bit.ly/1s0IWe4

So to help you out, here I have listed 11 outstanding tips that will enable you to use email marketing in the best way possible-

Right Message To The Right person

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Image Source: bit.ly/YFHtgl

The fact is all the emails you send cannot be relevant for each of the users in your database. Hence it is important that you divide your database into different categories and groups and develop tailored email campaigns for each category. You also need to find out which days and times for sending email are most effective for you.

Understand Your Aims

Identify and understand the aim of your email campaign. Make sure that these goals are measurable and specific. You also need to design your call-to-action accordingly.

Offer Valuable Information

Image Source: clickmail.com

Image Source: clickmail.com

Apart from making sure that your email helps you to accomplish your goal, you must ensure that the email content offers value to the recipients. Focus on the “What’s in it for me?” question when developing content.

Add Call-To-Action

Make sure that your email includes a persuasive and clear Call-To-Action. It should encourage recipients to take the desired action like calling a given number or signing up for free registration etc.

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Image Courtesy: bit.ly/1hh6Zga

A Convincing Subject Line Is Must

Let’s face it, the subject line of your email will determine if majority of the recipients will open the email or not. It is of utmost importance as this is the first thing your recipients will read. Keep it short and simple to have an efficient subject line.

Don’t Use Spam-Trigger Words

It is best to ignore those words which might make spam filters to pick up your email. Moreover avoid all CAPS and exclamation marks in the subject line.

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Image Source: bit.ly/XbSIMh

Add Social Media Share Buttons

You will surely miss out on a lot of potential new business opportunities if you don’t provide your email recipients the scope to share the email on social media. By including social share buttons in your email templates, you can have the potential to reach thousands of individuals to whom you don’t have access to.

Make Your Email Striking

Creating a striking, remarkable and well formatted email is crucial. You can do this by adding images, bullet points and using text with short paragraphs. Make sure your email is interesting to your contacts.

Mobile-Friendly Email

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Image Source: bit.ly/1pdNuGp

Optimize your email for smartphones and tablets as most people nowadays check their emails on these devices. Use only one call-to-action, single column template, large text and being to the point will help in developing a mobile-friendly email.

Track Your Results

Find out how effective your email was by tracking the metrics such as click-through rate and open rate. You can get campaign reports and essential data by using a powerful CRM. You can also use Google URL builder to include trackable links in your email. This will enable you to check clicks and conversions through Google Analytics.

Optimise With A/B Split Testing

A/B split tests allows you to send one variation of your email to 50% of your contacts; while the other 50% receives another variation of your email. A/B split testing is undoubtedly an excellent way to boost the performance and effectiveness of your email campaigns.

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Image Source: bit.ly/1BAPWzo

So there you have it…my top 11 tips for making your email marketing campaigns successful and get results. If you wish to add some more tips to this list, then simply comment below. We would love to hear your views and opinions.

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Email Marketing Strategies help Small Businesses reach Great Heights

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                                     Image Courtesy: bit.ly/1mCIKP5

Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.

Affordability

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               Image Courtesy: bit.ly/1hh6Zga

If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

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        Image Courtesy: bit.ly/1hh6Zga

Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

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        Image Courtesy: bit.ly/1jtxzUd

When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.