Fine-Tune Your Strategies & Drive An Effective Email Marketing Campaign

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Image Source: bit.ly/1mHGwyQ

Is your email marketing campaign effective? Are you taking full advantage of emails to reach your target audience? I am sure you know that email is among the most efficient channels available for marketers to promote their business. Since its initiation we have used emails to connect with customers and spread brand awareness. However, it can be a very challenging task as well. The truth is nowadays our inboxes are overflowing with various kinds of messages- personal, professional and promotional as well.

How Can You Ensure That Your Email Stands Out?

There are several factors that drive an effective email marketing campaign. First and foremost you have to make sure that the content of your email is interesting and compelling. This will ensure that your target audience will not only open and read your mails, but they will also engage.

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Image Source: bit.ly/1wIRHrq

When your email marketing is effective, it will encourage trust and loyalty among your customers, increase brand recognition and boost revenue. Having the right email marketing campaign will enable you to achieve your goal of turning your target audience into paying customers.

How Can You Achieve This?

Let me be honest with you…this is not an easy task. However some small adjustments can be made to increase efficiency. The best way for you as a marketer is to merge different proven strategies. You should focus on creating better content and developing an enhanced contact list to send emails to the right people.

Here I have listed the 4 most effective ways to make your email marketing campaign stronger-

Locate Subscribers Online

Being a marketer, you should know that the best possible source of getting better and

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Image Source: bit.ly/ZbIA7J

more email subscribers is through your website. Whenever a user visits your web portal, then by default that person is interested in the products or services offered by your business. So it is wise to ask your visitors to subscribe. Eventually these people will transform into your most competent leads.

Innovative Acquisition Strategies

There are numerous creative ways through which you can enlist new email recipients effectively. I would suggest that you also use resources like directories of co-registration vendors and external email lists. You can also try out pay-per-click offerings like the ones you can find on Google.

Simple And Clear-Cut Emails

I believe one of the best ways to tweak your email marketing efforts is by keeping the content of your messages simple and basic. When you add decorated fonts and fancy graphics, you readers will understand that the content is meant for promotional purposes. Trying too hard will not help you get the desired results. Just keep it simple.

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Image Source: bit.ly/1uCfveY

Add Your Personal Touch

Do you want your emails to look like spam from a business or do you wish your

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Image Source: bit.ly/1pbqQPC

messages to look genuine? In case you pick the latter, which I am sure you will, then make sure you add some personal touch in your email as it can take you a long way. Just by using the real name of the recipients or by including some minor details related to them, you can show that you are authentic and you care.

These minor adjustments can make a huge difference in your email marketing campaign. I must say that this list is not comprehensive and you can find many more strategies out there. But if you apply these tips properly then it will surely help you achieve your targets.

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Image Source: bit.ly/1skJDyS

If you want to know more about email marketing strategies or if you wish to add your own list, then feel free to comment below. I would love to hear from you.

Article Source: bit.ly/1DvCO0o, bit.ly/1uUGO6D

11 Tips To Optimise Your Email Marketing Success

Do you know your email has thrice as many users as Twitter and Facebook combined? Email marketing should be one of the key strategies of your company’s marketing plan as it reaches almost 2.9 billion users. Email can be highly beneficial in terms of customer acquisition and retention.

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Image Source: bit.ly/1s0IWe4

So to help you out, here I have listed 11 outstanding tips that will enable you to use email marketing in the best way possible-

Right Message To The Right person

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Image Source: bit.ly/YFHtgl

The fact is all the emails you send cannot be relevant for each of the users in your database. Hence it is important that you divide your database into different categories and groups and develop tailored email campaigns for each category. You also need to find out which days and times for sending email are most effective for you.

Understand Your Aims

Identify and understand the aim of your email campaign. Make sure that these goals are measurable and specific. You also need to design your call-to-action accordingly.

Offer Valuable Information

Image Source: clickmail.com

Image Source: clickmail.com

Apart from making sure that your email helps you to accomplish your goal, you must ensure that the email content offers value to the recipients. Focus on the “What’s in it for me?” question when developing content.

Add Call-To-Action

Make sure that your email includes a persuasive and clear Call-To-Action. It should encourage recipients to take the desired action like calling a given number or signing up for free registration etc.

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Image Courtesy: bit.ly/1hh6Zga

A Convincing Subject Line Is Must

Let’s face it, the subject line of your email will determine if majority of the recipients will open the email or not. It is of utmost importance as this is the first thing your recipients will read. Keep it short and simple to have an efficient subject line.

Don’t Use Spam-Trigger Words

It is best to ignore those words which might make spam filters to pick up your email. Moreover avoid all CAPS and exclamation marks in the subject line.

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Image Source: bit.ly/XbSIMh

Add Social Media Share Buttons

You will surely miss out on a lot of potential new business opportunities if you don’t provide your email recipients the scope to share the email on social media. By including social share buttons in your email templates, you can have the potential to reach thousands of individuals to whom you don’t have access to.

Make Your Email Striking

Creating a striking, remarkable and well formatted email is crucial. You can do this by adding images, bullet points and using text with short paragraphs. Make sure your email is interesting to your contacts.

Mobile-Friendly Email

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Image Source: bit.ly/1pdNuGp

Optimize your email for smartphones and tablets as most people nowadays check their emails on these devices. Use only one call-to-action, single column template, large text and being to the point will help in developing a mobile-friendly email.

Track Your Results

Find out how effective your email was by tracking the metrics such as click-through rate and open rate. You can get campaign reports and essential data by using a powerful CRM. You can also use Google URL builder to include trackable links in your email. This will enable you to check clicks and conversions through Google Analytics.

Optimise With A/B Split Testing

A/B split tests allows you to send one variation of your email to 50% of your contacts; while the other 50% receives another variation of your email. A/B split testing is undoubtedly an excellent way to boost the performance and effectiveness of your email campaigns.

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Image Source: bit.ly/1BAPWzo

So there you have it…my top 11 tips for making your email marketing campaigns successful and get results. If you wish to add some more tips to this list, then simply comment below. We would love to hear your views and opinions.

Article Source: huff.to/1pGsNrz