Digital Revolution: Opening New Avenues For Marketing

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Image Source: bit.ly/ZfhXhr

Is marketing undergoing a change in this digital age? Well it seems so. As we spend increasing amounts of time on smartphones, tablets and laptops, different brands are striving to develop campaigns that cater to all these devices and prove effective across e-commerce, display advertising and social media.

Get Real-Time Interaction 

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Image Courtesy: bit.ly/1hh6Zga

As a result of technological advancements, now brands can communicate and interact with their consumers in real-time through their mobile apps and websites. This has been a driving force in modifying the essence of marketing. Today’s marketing teams need to find the perfect blend of merging the creative side of tapping into consumers’ minds and the technical aspect of analytics, digital engineering and data. However, it is true that both areas do not necessarily mix well all the time. It can be a challenging task to get your technical staff to work in accordance with your creative marketing team.

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Image Source: bit.ly/1vSP0EO

Merging Technology & Marketing

So what can this merger of marketing and technology do for your marketers? Let’s see….Marketing is primarily focused on understanding the motivations of your target audience and utilizing this information to develop successful campaigns for promoting your brand and enticing potential consumers to buy your product or service. It is rather an intuitive and creative process. However, the technology your team uses to achieve this objective requires specific skills in computing, statistics and mathematics. The key is in making these 2 areas work together.

Image Source: bit.ly/1o0MT0M

Image Source: bit.ly/1o0MT0M

Tanya Cordrey, Chief Digital Officer at Guardian News and Media, said “Where marketing hasn’t changed is the creativity and the passion from brands that have really helped build loyalty and emotion. Those things you still need, but almost all aspects of marketing have changed very dramatically.”

Increasing Reach, Relevance & Speed

Technology has efficiently transformed 3 specific areas of marketing, namely reach, relevance and speed of campaigns. The relevancy of a marketing campaign has been especially enhanced in this digital age. Now you can target your messages to specific groups with the precision of an ace sniper and offer your target audience relevant content.

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Image Source: bit.ly/1vOyzsh

Moreover, technology has also greatly increased the speed and reach of various campaigns. You can now easily and instantly reach your consumers through various online platforms like news websites, YouTube, Facebook, mobile apps etc. Mark Singleton, Sportsbook Marketing Head at Paddy Power, said “If you come up with that nugget of an idea, you’ve now got such reach that you can expand that and get tremendous coverage just from a little niche idea.”

Upgrade Yourself

So if you are a marketer, then it’s about time that you upgrade your skills and update yourself in order to take advantage of these highly relevant and fast-paced marketing campaigns via the digital tools available. You will need to create a solid team with your marketers, technical staff as well as social media professionals and web developers.

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Image Source: bit.ly/1vZZPmr

According to Charles Wells, Chief Marketing Officer of JustGiving, in the future marketers will have to merge creative and marketing skills with a real understanding of technology. He said “The biggest challenge for the marketer of the future isn’t how do I get skilled up, but how do I get to fit into this machine and which cog am I going to try and be?”

Balance Technology & Creativity

So if you want to make the most of the scenario and get the best of both worlds, then you need to find a balance where both creativity and technology will enable you to develop and advanced marketing campaign. Lisa Bridgett of Net-a-Porter, summed up by saying “The real stars are the ones who can balance a passion for technology, data, fashion and creativity at the same time.”

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Image Source: bit.ly/1vOz6dI

How do you think technology is changing your marketing campaign? Do you use digital tools to increase the efficiency of your campaigns? Feel free to share your views and opinions by commenting below.

Article Source: bit.ly/1wQKKVt

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11 Tips To Optimise Your Email Marketing Success

Do you know your email has thrice as many users as Twitter and Facebook combined? Email marketing should be one of the key strategies of your company’s marketing plan as it reaches almost 2.9 billion users. Email can be highly beneficial in terms of customer acquisition and retention.

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Image Source: bit.ly/1s0IWe4

So to help you out, here I have listed 11 outstanding tips that will enable you to use email marketing in the best way possible-

Right Message To The Right person

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Image Source: bit.ly/YFHtgl

The fact is all the emails you send cannot be relevant for each of the users in your database. Hence it is important that you divide your database into different categories and groups and develop tailored email campaigns for each category. You also need to find out which days and times for sending email are most effective for you.

Understand Your Aims

Identify and understand the aim of your email campaign. Make sure that these goals are measurable and specific. You also need to design your call-to-action accordingly.

Offer Valuable Information

Image Source: clickmail.com

Image Source: clickmail.com

Apart from making sure that your email helps you to accomplish your goal, you must ensure that the email content offers value to the recipients. Focus on the “What’s in it for me?” question when developing content.

Add Call-To-Action

Make sure that your email includes a persuasive and clear Call-To-Action. It should encourage recipients to take the desired action like calling a given number or signing up for free registration etc.

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Image Courtesy: bit.ly/1hh6Zga

A Convincing Subject Line Is Must

Let’s face it, the subject line of your email will determine if majority of the recipients will open the email or not. It is of utmost importance as this is the first thing your recipients will read. Keep it short and simple to have an efficient subject line.

Don’t Use Spam-Trigger Words

It is best to ignore those words which might make spam filters to pick up your email. Moreover avoid all CAPS and exclamation marks in the subject line.

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Image Source: bit.ly/XbSIMh

Add Social Media Share Buttons

You will surely miss out on a lot of potential new business opportunities if you don’t provide your email recipients the scope to share the email on social media. By including social share buttons in your email templates, you can have the potential to reach thousands of individuals to whom you don’t have access to.

Make Your Email Striking

Creating a striking, remarkable and well formatted email is crucial. You can do this by adding images, bullet points and using text with short paragraphs. Make sure your email is interesting to your contacts.

Mobile-Friendly Email

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Image Source: bit.ly/1pdNuGp

Optimize your email for smartphones and tablets as most people nowadays check their emails on these devices. Use only one call-to-action, single column template, large text and being to the point will help in developing a mobile-friendly email.

Track Your Results

Find out how effective your email was by tracking the metrics such as click-through rate and open rate. You can get campaign reports and essential data by using a powerful CRM. You can also use Google URL builder to include trackable links in your email. This will enable you to check clicks and conversions through Google Analytics.

Optimise With A/B Split Testing

A/B split tests allows you to send one variation of your email to 50% of your contacts; while the other 50% receives another variation of your email. A/B split testing is undoubtedly an excellent way to boost the performance and effectiveness of your email campaigns.

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Image Source: bit.ly/1BAPWzo

So there you have it…my top 11 tips for making your email marketing campaigns successful and get results. If you wish to add some more tips to this list, then simply comment below. We would love to hear your views and opinions.

Article Source: huff.to/1pGsNrz

World’s Leading Companies Up for an Extensive Change in US Surveillance Law

The snooping leak by Edward Snowden has united world’s leading companies in their demand for an extensive change to the surveillance laws in US. They are urging the lawmakers to take a look on surveillance laws and an international ban on bulk data collection to help protect the trust of public in the internet and technology.

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                                       Image Credit: bit.ly/1gRk7rN

In their sharp and stern reaction to the revelation made by National Security Agency whistleblower Edward Snowden, leading companies like Google, Facebook, LinkedIn, AOL, Apple, Microsoft, Yahoo and Twitter threw their weight behind radical reforms, which have already been proposed by Washington policymakers, in an open letter to Barack Obama.

The letter signed by the eight internet giants, based in USA, states, “The balance in many countries has tipped too far in favour of the state and away from the rights of the individual – rights that are enshrined in our constitution. This undermines the freedoms we all cherish. It’s time for change.” (Source: goo.gl/4eNZbR)

Most of the companies allege that disclosure has shaken the faith of common public in the internet and they are of the view that spy agencies are answerable for the ensuing threat to their business interests.
Brad Smith, Microsoft’s general counsel, says, “People won’t use technology they don’t trust. Governments have put this trust at risk, and governments need to help restore it.”

Marissa Mayer, the chief executive of Yahoo, says, “Recent revelations about government surveillance activities have shaken the trust of our users, and it is time for the United States government to act to restore the confidence of citizens around the world.” (Source: goo.gl/1zWY6X)

Silicon Valley was at first doubtful over the allegations on NSA made by Snowden but since more documentary evidence have surfaced, fears of commercial damages have stung its eight leading players. The documentary evidence shown by leading dailies and magazines provide details of western surveillance capabilities.

The letter further notes, “We understand that governments have a duty to protect their citizens. But this summer’s revelations highlighted the urgent need to reform government surveillance practices worldwide.” (Source: goo.gl/SL4gnF)

The group of companies is usually fiercely competitive but each one of them has joined hands to come up with a separate list of five “reform principles”. It is crucial for the key reformers in Congress to agree the NSA to no longer snoop on the data from individuals it does not have cause to suspect on terrorism.

The new list of principles suggests, “Governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of internet communications, need for the data in limited circumstances, users’ reasonable privacy interests, and the impact on trust in the internet.”

These companies are right in their demand of an international ban on snooping because it violates individuals’ privacy in the name of security concerns.