Fine-Tune Your Strategies & Drive An Effective Email Marketing Campaign

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Is your email marketing campaign effective? Are you taking full advantage of emails to reach your target audience? I am sure you know that email is among the most efficient channels available for marketers to promote their business. Since its initiation we have used emails to connect with customers and spread brand awareness. However, it can be a very challenging task as well. The truth is nowadays our inboxes are overflowing with various kinds of messages- personal, professional and promotional as well.

How Can You Ensure That Your Email Stands Out?

There are several factors that drive an effective email marketing campaign. First and foremost you have to make sure that the content of your email is interesting and compelling. This will ensure that your target audience will not only open and read your mails, but they will also engage.

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When your email marketing is effective, it will encourage trust and loyalty among your customers, increase brand recognition and boost revenue. Having the right email marketing campaign will enable you to achieve your goal of turning your target audience into paying customers.

How Can You Achieve This?

Let me be honest with you…this is not an easy task. However some small adjustments can be made to increase efficiency. The best way for you as a marketer is to merge different proven strategies. You should focus on creating better content and developing an enhanced contact list to send emails to the right people.

Here I have listed the 4 most effective ways to make your email marketing campaign stronger-

Locate Subscribers Online

Being a marketer, you should know that the best possible source of getting better and

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more email subscribers is through your website. Whenever a user visits your web portal, then by default that person is interested in the products or services offered by your business. So it is wise to ask your visitors to subscribe. Eventually these people will transform into your most competent leads.

Innovative Acquisition Strategies

There are numerous creative ways through which you can enlist new email recipients effectively. I would suggest that you also use resources like directories of co-registration vendors and external email lists. You can also try out pay-per-click offerings like the ones you can find on Google.

Simple And Clear-Cut Emails

I believe one of the best ways to tweak your email marketing efforts is by keeping the content of your messages simple and basic. When you add decorated fonts and fancy graphics, you readers will understand that the content is meant for promotional purposes. Trying too hard will not help you get the desired results. Just keep it simple.

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Add Your Personal Touch

Do you want your emails to look like spam from a business or do you wish your

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messages to look genuine? In case you pick the latter, which I am sure you will, then make sure you add some personal touch in your email as it can take you a long way. Just by using the real name of the recipients or by including some minor details related to them, you can show that you are authentic and you care.

These minor adjustments can make a huge difference in your email marketing campaign. I must say that this list is not comprehensive and you can find many more strategies out there. But if you apply these tips properly then it will surely help you achieve your targets.

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If you want to know more about email marketing strategies or if you wish to add your own list, then feel free to comment below. I would love to hear from you.

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How Google Wallet is Useful for Modern Day Shoppers?

Sending or receiving payments quickly and securely is no more a worry now. Google has brought a new app to transact payments anywhere in the world on time and in safe and secured way. Google Wallet is a kind of virtual debit card to be used for online shopping or shopping at certain stores. It is also used for sending money electronically. Google Wallet can be accessed online or through a free app.

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Google Wallet App

Besides online Google Wallet, the Android and iPhone users are made available with an app on Google Play Store or the App Store of your phone. For now, the app is only available within the territory of United State.

Google Wallet App works with a tap and pay feature supported on certain devices in the United States. Traditional shoppers at brick and mortar stores that allow contact-free payments can now pay the bill by simple tap on their mobile device at the cashier’s counter. The payment is submitted through Google Wallet.

Additionally, Google Wallet also makes it easy to store all your store loyalty or rewards cards on a single platform. While making purchases at specific stores, you just need to show your device and allow the cashier scan the information to redeem discounts or rewards.

How to add funds to Google Wallet?

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You can add funds to Google Wallet by following three easy ways.

• Add money from your credit or debit card
• Transfer money from your bank account
• Receive only payments from the debtors

Google Wallet accepts Discover, MasterCard, American Express and Visa. Make sure that MasterCard or Visa logo is there on the debit card, if you want to use a debit card. Specific business or flexible-spending account credit cards are non-compatible with Google Wallet.

How to send Money through Gmail?

Sending money with Google Wallet is easier for the people who use the new Gmail compose format. You just need to click on the dollar sign that appears when you bring the mouse pointer over the attachment option. If the new Gmail format is not configured on your smart-phone, you can download the Google Wallet App or update your account.

How Google Wallet is Advantageous?

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Google Wallet allocates you a prepaid MasterCard number from Bancorp Bank as soon as money is transacted in your account. Your real credit or debit card number is kept hidden when you shop from online store or make payments to a person with a Gmail account. So, your important banking information is kept safe and secured.

You do not have to pay a fee for receiving money through Google Wallet. Moreover, you do not have to pay a fee while transferring money to the Google Wallet from the bank account or deposit money in bank account from Google Wallet.

What are Disadvantages of Google Wallet?

You must have a Gmail account for configuring Google Wallet. The same is required for the people you need to send money to.

Google Wallet is not accepted by every online store. So, you must check for the option “Buy with Google” before shopping.

You have to pay a fee of 2.9 percent if you are using a credit or debit card for adding money to your wallet or while purchasing through credit or debit cards.

So, Google has brought a revolution when it comes to online shopping through credit or debit cards.