Digital Revolution: Opening New Avenues For Marketing

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Image Source: bit.ly/ZfhXhr

Is marketing undergoing a change in this digital age? Well it seems so. As we spend increasing amounts of time on smartphones, tablets and laptops, different brands are striving to develop campaigns that cater to all these devices and prove effective across e-commerce, display advertising and social media.

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Image Courtesy: bit.ly/1hh6Zga

As a result of technological advancements, now brands can communicate and interact with their consumers in real-time through their mobile apps and websites. This has been a driving force in modifying the essence of marketing. Today’s marketing teams need to find the perfect blend of merging the creative side of tapping into consumers’ minds and the technical aspect of analytics, digital engineering and data. However, it is true that both areas do not necessarily mix well all the time. It can be a challenging task to get your technical staff to work in accordance with your creative marketing team.

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Image Source: bit.ly/1vSP0EO

Merging Technology & Marketing

So what can this merger of marketing and technology do for your marketers? Let’s see….Marketing is primarily focused on understanding the motivations of your target audience and utilizing this information to develop successful campaigns for promoting your brand and enticing potential consumers to buy your product or service. It is rather an intuitive and creative process. However, the technology your team uses to achieve this objective requires specific skills in computing, statistics and mathematics. The key is in making these 2 areas work together.

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Image Source: bit.ly/1o0MT0M

Tanya Cordrey, Chief Digital Officer at Guardian News and Media, said “Where marketing hasn’t changed is the creativity and the passion from brands that have really helped build loyalty and emotion. Those things you still need, but almost all aspects of marketing have changed very dramatically.”

Increasing Reach, Relevance & Speed

Technology has efficiently transformed 3 specific areas of marketing, namely reach, relevance and speed of campaigns. The relevancy of a marketing campaign has been especially enhanced in this digital age. Now you can target your messages to specific groups with the precision of an ace sniper and offer your target audience relevant content.

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Image Source: bit.ly/1vOyzsh

Moreover, technology has also greatly increased the speed and reach of various campaigns. You can now easily and instantly reach your consumers through various online platforms like news websites, YouTube, Facebook, mobile apps etc. Mark Singleton, Sportsbook Marketing Head at Paddy Power, said “If you come up with that nugget of an idea, you’ve now got such reach that you can expand that and get tremendous coverage just from a little niche idea.”

Upgrade Yourself

So if you are a marketer, then it’s about time that you upgrade your skills and update yourself in order to take advantage of these highly relevant and fast-paced marketing campaigns via the digital tools available. You will need to create a solid team with your marketers, technical staff as well as social media professionals and web developers.

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Image Source: bit.ly/1vZZPmr

According to Charles Wells, Chief Marketing Officer of JustGiving, in the future marketers will have to merge creative and marketing skills with a real understanding of technology. He said “The biggest challenge for the marketer of the future isn’t how do I get skilled up, but how do I get to fit into this machine and which cog am I going to try and be?”

Balance Technology & Creativity

So if you want to make the most of the scenario and get the best of both worlds, then you need to find a balance where both creativity and technology will enable you to develop and advanced marketing campaign. Lisa Bridgett of Net-a-Porter, summed up by saying “The real stars are the ones who can balance a passion for technology, data, fashion and creativity at the same time.”

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Image Source: bit.ly/1vOz6dI

How do you think technology is changing your marketing campaign? Do you use digital tools to increase the efficiency of your campaigns? Feel free to share your views and opinions by commenting below.

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Top Features of a Trustworthy SMTP Server

On the Online Marketing Diasporas, e-mailing is considered to be a chief medium to carry the campaign forward. An effective e-mailing service can bring greater benefits to the marketer. If e-mailing is carried out with utmost sincerity, a marketer can successfully entice greater number of visitors to their web pages.

Image Courtesy: dwindearborn.com

Image Courtesy: dwindearborn.com

However, for effectual e-mail marketing, one needs to be in support of efficient e-mail servers. Over the time, SMTP server has leapfrogged others in terms of quality and efficiency. Although, there are several service providers offering different services to the clients but you must research well before getting connected with any of the service providers.

SMTP is solely designed for web programmers, employees, business owners and others, who transact and communicate via e-mails. One can gain several advantages by opting for SMTP server.

You must always trust that service provider, who offers numerous qualitative services to you. Some of the tips are being mentioned below which you must abide by before choosing a reliable SMTP server.

Bulk e-mail delivery: The first and foremost service, you should look forward to is about the bulk e-mail delivery. Oftentimes, you need to send huge amount of e-mails to the prospective clients and to the existing clients as well. Sending messages in bulk can save lots of time and money for you.

Transactional e-mail delivery: While transacting e-mails that consist of crucial information, a lot depends upon the strong reputation of sender. An able and efficient service provider manages the sender’s reputation by employing active reputation IP management system.

Tracking Reporting and Stats: This is one of the most significant elements of SMTP services. You must choose a SMTP server that offers maximum visibility of status report regarding the sent messages.

Image courtesy:turnkeywebtools.com

Image courtesy:turnkeywebtools.com

Cloud SMTP: The service provider must offer latest cloud computing technology to you. With the help of this feature, better e-mail delivery with increased assurances is ensured.

cloudsmtp

Reputation of Sender (IP): This feature is offered to manage the reputation of senders’ IP addresses. If your IP address does not enjoy a trustworthy reputation, e-mail delivery might get hindered and oftentimes, leads to the spam mails.

Committed IP Services: A lot in e-mailing process depend upon IP addresses. Majority of the time, senders face difficulty in transacting bulk e-mails due to unavailability of committed IP services. A reliable SMTP server must offer this feature to ensure better delivery of bulk e-mails.

Affordability: Besides having such quality features, a prominent SMTP server must offer the entire services at cheaper and affordable cost.

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Image Courtesy: newgeography.com

To know more about features and services of SMTP server, visit the site of prominent service provider. Onto the site, you can gather enough information, which might help you in choosing a reliable SMTP server.