When you have an e-store then the most important kind of marketing for you is the email marketing and newsletters are a huge part of it. But you must have already tried it and failed when the number of unsubscribe far exceeded the number of subscribers. Here are a few tips to help you overcome the problem and make the most of this modern marketing tool.
Beat the fears that people have:
The safety of their email is something that worries many a subscribers. You have to make them feel that their email and privacy are safe. But your reputation actually is going to ensure that for your subscribers. Also, you should make it clear how often you are going to send emails to your subscribers.
Be precise about your offers:
People do not subscribe to newsletters unless they have an idea about what they are going to get. Be very clear about what they can expect to get from your emails and make them believe that they are going to be the gainer if they subscribe to them. This is basically going to be a trade and unless you are very clear, this is not going to get you anywhere.
Shift your focus from features to benefits:
When you are buying something that has great features, you don’t really pay attention to the thing you buy; the thing the matters the most is it’s offering . It isn’t very different in the case of online marketing. Let your subscribers know how they are going to be benefitted by subscribing to your emails. You might have to throw in something for free like a voucher to make sure people keep coming.
Make promises and keep them:
Promises are made to be broken, but if you do it here, your business is going to take a hit. So, when you are setting high expectations for your subscribers, be sure that you can fulfill them. If you have promised to send them a couple of emails every week, then it is more than enough to send out one email a week. Also, make sure that you send emails that contain something that they are going to benefit from and cut down on promotional ones.
These are just four tips among hundred others that will be useful for you in your endeavor to increase the number of subscribers. Do let us know which one worked for you and which didn’t and if you have anything else to add to this list.