Email Marketing Strategies help Small Businesses reach Great Heights

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                                     Image Courtesy: bit.ly/1mCIKP5

Do you have a small business? Planning on taking it places but don’t know how? Well, first you have to start by devising an effective marketing strategy that will do wonders for your business. If you’re thinking about those old ideas like pamphlets, etc. then forget about it. Traditional methods of marketing are not only expensive but there is also no guarantee whether or not the strategy will work as they are supposed to.

In this day and age, online marketing is way to go as it is affordable and less time consuming. One of the most effective tools of online marketing is email marketing. Email marketing strategies comprise bulk mailing to customers to promote a product or service or to make available special discounts and offers. If you have a small business, here are some of the reasons why email marketing will work for you.

Affordability

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               Image Courtesy: bit.ly/1hh6Zga

If your business is small, you obviously won’t have enough money to market in a large scale. In such cases, bulk email marketing is the wisest choice to opt for. This method will also take up less time and you won’t need to employ too many workers to do the job. 

Building a Healthy Relationship with your Clients

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        Image Courtesy: bit.ly/1hh6Zga

Regular emailing can help you build a very healthy and personal relationship with your clients. Through emails, you can continuously send your clientele offers and news regarding your business, boosting sales. 

Driving the Client to View and Buy

Email marketing is a fantastic way of allowing the customer to see an offer before they purchase it. If the offer looks interesting enough, clients will rush to shop for it. You can try the email marketing strategy in case you want to use a retention campaign to lower your cost of sales.

Pulls Customers

Email marketing strategies can surely pull clients to make purchases. Small or medium sized businesses usually use email marketing campaigns to attract customers to avail of offers and engage in purchase.

Works Well if you Run a Business Offline

In case your business runs offline, you can use email marketing campaigns to increase the foot fall at your stores. All you need to do is insert a coupon or discount code in the body of the email you send.

Can be Integrated with Other Channels of Marketing

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        Image Courtesy: bit.ly/1jtxzUd

When you are sending mails to clients promoting or introducing products or services, or if you send them discount vouchers and offers, you can integrate the social media tie ups in relevant places in the mail. Remember, just keeping it in the header or footer of the mail won’t work, place connections where they are relevant.

These are a few ways in which email marketing can help your small business grow. The best part about this method of marketing is that, not too much money is involved but more of strategy. Email marketing is not time consuming and if marketers use SMTP servers to send the mails, they can also follow them and gauge the success of their email marketing campaign.

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Optimize your Email Marketing with Dedicated Servers

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Image Courtesy: goo.gl/fJYAD

Email marketing is one of the most effective tools of online marketing. A proper email marketing strategy can seldom backfire. If dedicated email servers are used, email marketing campaigns, are bound to work in the favor of the sender. High-performance email marketing servers, which are dedicated, are best for both small scale and large scale mail marketers. These servers are the best in delivery, performance, customization and privacy.

Here are a few features that make dedicated email servers the best for email marketing campaigns.

  • They have unlimited mailing lists and enterprise or professional level features
  • Maintenance comprises updates, back up and 24 hour network monitoring
  • They have extremely high sending speeds. A good, dedicated email server can send up to 500,000 mails per hour.
  • They can archive unlimited data
  • Administrative and hierarchy capabilities for site, server and lists
  • They can send millions of mails at one go and can scale uphill without changing systems over time (around 70,000,000 mails can be include every month)

Once you receive a private and dedicated IP address, which can be used only by your company and you, the performance of your email marketing will maximize and only you will be responsible for the activity of your IP. All you have to do is follow good email practices and send emails to opt-in lists. If you do so, your sender reputation will heighten and you will get brilliant delivery rates as your server will only deliver your email communications.

With dedicated email servers you can now send heavy email marketing interactions without any difficulty and this will also increase your inbox delivery. With dedicated servers you will be able to send mails to more than a million email addresses at one time. This is brilliant for both bulk and single email sending.