Social Media and Email: The Two Deciding Factors for the Success of Your Online Business

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Now that you have decided to launch a new business venture, the next step for you should be to frame right marketing strategies. You need to find out a niche in the market by identifying the communities of consumers who might be interested in your product. Building strategies needs dedication and efforts from you. But, everything can be made simpler and easier if you decide to comply with latest technologies.

Email Technologies for your Business Marketing

So, once you are on the floor and putting in lots of efforts to broaden your consumer base, you will certainly like to know about a marketing medium that costs you less as well as saves significant amount of time as well.

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Email marketing is pretty effective and productive weapon to attract a huge number of prospective buyers to your business venture. You have several advantages of using email marketing medium. Take a look at a few benefits of email marketing:

• Emails can save lots of time and money to your organisation

• It brings higher traffic to the web page of your company

• It is easier to market your products among large consumer base with the help of emails

• Emails can turn prospective buyers into real time consumers

• Emails can sent to and from anywhere in the world

Similarly, there are many other benefits of email marketing. But, for all that you need a good and reliable SMTP service.

Most corporate houses today rely on third party SMTP services for trouble free emailing experiences. Whether you need to send bulk emails or just want timely delivery of your sent emails, SMTP server takes care of each and every service that affects your business marketing.

Other interesting aspects of SMTP are that it is compatible with most portable devices and works efficiently on different mobile broadband networks. Thus, this mail server ensures hassle free emailing even while on the go.

Social Media has evolved as a Great Marketing Tool in today’s Business World

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Gone are the days when big banners and hoardings along side streets and on top of buildings were used for promoting certain brands and their products. Advent of technology has given marketers a new and far more effective medium to market their products and brands. Use of social media platforms like Facebook, Twitter, LinkedIn, among others has given the marketers ample opportunities to connect with real time users and prospective buyers.

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Consumers these days act smart and buy any products after going through its reviews from real time users. Social media provides right platform where consumers can review the used products and give their feedback on them. So, it is essential for budding as well as established businesses to maintain social accounts and constantly remain in touch with their existing clients. By doing so, they can also attract new consumers to their business.

Therefore, if you want to take along your newly established business venture on the path of success, follow the latest technologies available today in the business world.


Does Social Media and Email Marketing Go Hand in Hand?

If you think you are a smart businessman and have enough confidence in building effective business strategies, you surely won’t miss opportunities to be a part of the useful conversations with your clients and members on social networking sites. In any case, if you are not present there, you might miss a lot out of those engaging conversations and might even miss chances to extend your marketing reach.

Participation in Social media Conversations is Important

It’s an undeniable truth that that social media sites today give you the opportunity to build customer relationships. This in turn results in the extensive growth of your business since you get the liberty to share contents and grow your audience here under this platform. In fact, this becomes your best and safest way to give rise to powerful marketing strategies through which you prosper and stay ahead of your rivals.

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Where Email Marketing Wins over Social Media Marketing

It’s also true that emailing keeps you connected more intimately with your customers. Once your newsletter or email is opened by someone, he/she with undivided attention spends time in going through your document in the inbox. In fact, one preserves it permanently and can access it anytime. On archiving your email campaigns in the form of web page, you can see the content getting live forever. This rather adds credibility to your business.

3 Secrets Blending Social Media and Email Marketing with Perfection



Stay with your customers – It’s not easy to keep in mind which social media sites comprise the name of your preferred customers and clients. The tastes and preferences differ from one person to another when it comes to social networking. Just like there are networking sites designed for teenagers, professionals also keep posting information on similar sites meant for them only. So, you need to shape your researches in such a manner that can help you find your clients and viewers under the canopy of social networking.

Maintain an email list – One of the biggest secrets to get the snowball rolling from the social media mountain is to make use of the email list. This will help you acquire a global presence when you will be inviting your subscribers to follow you on social media platforms. Nowadays, web professionals make use of the SMTP service to exchange bulk emails with their clients. This no doubt enhances their relationship with their business partners.

                            Source: via Roger on Pinterest


Invite people to visit your blog – Remember, if you consider your website to be your headquarter, the social media sites should act as your satellites. This rather lets you broaden your business presence on a global basis. So, the more you keep posting links and contents on your business website, the more is the number of visitors.

One step to install SMTP on your Windows phone!

The use of SMTP or Simple Mail Transfer Protocol has taken the world by storm. More often than not, the world is introduced by a new version of an existing technology that gains in popularity by the day. Now SMTP happens to be the very reason due to which we are able to send and receive mails freely over the internet. The protocol basically regulated the sending and receipt of the date from a client portal such as Outlook or Mac OS X to a web mail server. Over the years its use has magnified among internet users with the rise of E-mail directly proportional to it.

The various operating systems for desktops, laptops and smart phones have been designed to be compatible to support SMTP on them effectively. Windows has a number of versions for its operating systems in the market today. For example in Window’s 7, one needs to configure the SMTP service as more often than not it is found to be missing. However it is a simple task to configure and install the service with a little know how on the subject. The ‘hMailServer’ for instance works absolutely fine this operating system. This server allows the user to restrict access to the local system as a shield from spam. In simple terms, one needs to configure and effectively use the SMTP service in this case.

The procedure to install SMTP on a Windows phone although is a very simple one happens to be marginally different. With proper configuration e-mail can be read on the device via POP or IMAP and sent through SMTP all of which function smoothly. But there seems to be discrepancy when it comes to specifying the SMTP port you wish to use which requires delving into the details. This scenario basically arises due to the default port 25 also known as the SMTP port seems to be blocked. The answer to this is a very simple one though all you need to do is identify the port you are using after the designated SMTP server name. Suppose the server is named as ‘hMailServer’ and the port in use is 30, specify it as ‘hMailServer: 30:0’ and watch the magic happen!

Some points however should always be kept in mind so as to ensure that access is restricted to the local system or device. First of all, only SMTP protocol is to be allowed and you need to ensure that the IP address (For machines) is restricted to the local host. If researched thoroughly, one will be able to find an array of settings for the Windows phone OS that can be modified for desired results. As for now, if the above mentioned steps are followed to the tee, things should work just fine!