In this technology driven world, we cannot think of moving an inch without technical aid. We almost race against time to meet deadlines and life has become very fast in general. In this fast paced life it is impossible to communicate with people all around the world using the traditional postal service or snail mail. This mode of communication is not only time consuming but also very expensive.
With the advancement of technology, the email service came into being. Through this service people could communicate with each other in lightning speed. Using emails, we can communicate with anyone in any part of the world. The world of business and commerce was benefitted the most with the email service. If you come to think of it, without the email service the corporate world would be crippled if not paralyzed. Now, businesses are blossoming because communication has become easier and faster. Hundreds of important deals are now finalized over email. This would be very expensive if it was telephonic and many companies could run at a loss.
Businesses swear by SMTP or Simple Mail Transfer Protocol servers to send their mails. This service is preferred due to the advantages of SMTP Mail Servers. Here’s how SMTP servers are better than the rest.
Most corporate plan their marketing campaigns online these days. One of the most effective tools of online marketing is email marketing. Through email marketing, mails and newsletters are sent in bulk to thousands of customers and clients all at once. Mails can be sent in bulk only through SMTP servers. Therefore, leading corporate houses use SMTP services to make sure that their emails reach the recipient’s inbox, directly.
An email marketing campaign can crash badly if all the email reaches the recipients as spam or junk mail. However, SMTP servers make sure that your emails do not land up as spam on reaching the recipients. Therefore, SMTP servers are trusted when it comes to ‘zero spam’.
Another feature of SMTP servers, which has won appreciation, is its email tracking service. Now, you can track your emails till they are delivered to the inbox of the recipients. So, now you can find out whether your mail has been delivered, is in queue, has bounced or is deferred. You can also find out how your recipients have responded to the emails on reception. This advantage help you find out, whether or not your email marketing campaign has worked.
There are various other reasons as to why SMTP mail servers are used by people and preferred by businesses and corporate houses. However, these three points are the most important along with the fact that SMTP services are cost effective.